MARKETING DATA

Movable Ink To Acquire Coherent Path

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands.

Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster. 

Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds.

Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale."

Vivek Sharma, CEO and Co-Founder of Movable Ink

"With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma.

"We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue."

The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints.

"Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI."

With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally.

Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink.

About Movable Ink
Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan.

About Coherent Path
Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.

Spotlight

Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has made it easy and accessible for everyone to create their own videos. The advantages that come from delivering online videos with great content are numerous and the effort will result in new subscribers and sales if you get the video creative and messaging right for your audience.


Other News
MARTECH

Kajeet Launches Private 5G Channel Partner Program

Kajeet | October 27, 2022

Kajeet®, a world-class provider of private wireless and managed IoT connectivity, today announced the launch of its national channel partner program to address the growing demand for private wireless networks for education and enterprise customers. The new program is designed to make it easy for IT vendors, system integrators, managed service providers (MSPs), value added resellers (VARs) and consultants to capitalize on Private 5G's growth and increase their revenues. Private 5G is one of the biggest and fastest growing business opportunities. According to J.P. Morgan, Private 5G will generate $180B annually by 2030. Kajeet's Channel Partner Program ensures partners have everything they need to take full advantage of the growth of private wireless. Kajeet provides the network solution, services, and business support that its channel partners need to deliver innovative new Private 5G services, grow their revenue and build and maintain strong customer relationships. "To keep up with the increasing demand for Private 5G solutions, we are aggressively focusing on a value-added channel program to help us scale our go-to-market efforts," said Derrick Frost, SVP & GM of Private Wireless at Kajeet. "Our partners are excited about the Kajeet Private 5G Platform and the growth of our business, led by our innovative and groundbreaking software and a strong combination of leading technology partners like Google and Samsung." Kajeet helps its partners capitalize on the growing demand for Private 5G by providing: Innovative & Flexible End-to-End Solution: Channel partners are provided with a turnkey Private 5G solution, including hardware, software, professional design, and installation services across licensed, unlicensed, and CBRS spectrum Cloud & Managed Services: Kajeet cloud-hosted platform and managed network services offering includes 24x7x365 carrier-class NOC services and Tier 1 customer call center support World-Class Technology Partners: Kajeet has partnered with leading providers such as Google, Samsung, Airspan and Baicells to provide channel partners with a best-of-breed Private 5G solution Co-Marketing & Sales Support: Channel partners are provided technical and marketing materials, as well as sales call support, deal registration, market development funds (MDF) and quarterly attainment bonuses Several newly signed partners are already bringing high-quality private wireless broadband to underserved students and neighborhoods and opening new opportunities in cities, Tribal communities, and enterprise markets. "Kajeet has helped us connect thousands of Native American families across the nation with Internet access and data services. We are thrilled with the capabilities and access the new PLTE offers for everyone within these communities. The future is bright with Kajeet," says Thomas Merryman of JTM Enterprises. According to Mike Baker, CEO of RocNet Supply, Inc., "We are very excited about our new partnership with Kajeet. This collaboration allows us to provide much-needed Private LTE and 5G solutions to RocNet's large network of ISPs, municipalities, and enterprise customers. Combined with RocNet's unparalleled customer service and support, the Kajeet solution will continue to disrupt Private 5G." According to Mike Baker, CEO of RocNet Supply, Inc., "We are very excited about our new partnership with Kajeet. This collaboration allows us to provide much-needed Private LTE and 5G solutions to RocNet's large network of ISPs, municipalities, and enterprise customers. Combined with RocNet's unparalleled customer service and support, the Kajeet solution will continue to disrupt Private 5G." To become a Kajeet partner, please visit Private5G.Kajeet.com About Kajeet Kajeet® is a leading IoT connectivity services provider that enables thousands of schools, healthcare providers, government organizations, and world-class enterprises to better connect with their students, employees, and customers. Kajeet's Private 5G Platform simplifies private wireless, allowing education and enterprise customers to easily build and manage their own private wireless networks.

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MULTI CHANNEL MARKETING

Sinch and Zapier expand partnership to deliver the widest range of messaging to businesses - seamlessly

Sinch, Zapier | September 23, 2022

New integration enables Zapier customers to connect existing business apps and processes to messaging channels with Sinch’s Conversation API STOCKHOLM, Sweden, and INDIA – September 22, 2022 – Sinch, a global leader in cloud communications and mobile customer engagement, today announced its latest integration with Zapier, an automation platform, to bring the widest range of messaging channels to the 5000+ business apps that Zapier supports through Sinch’s Conversation API (https://zapier.com/apps/sinch/integrations). Small and medium-sized businesses already use Sinch's MessageMedia, SimpleTexting, and ClickSend products to send SMS messages. The extended integration increases the scope for businesses of all sizes to send messages via messaging channels like WhatsApp, Telegram, or Facebook Messenger. Sinch’s Conversation API enables businesses to build, enrich and optimize omnichannel interactions with a single integration. With just a few clicks, Zapier’s millions of users — comprising sales and marketing teams, HR departments, and more — can now build simple, automated logic flows between their existing marketing apps and processes and Sinch’s Conversation API to send and receive messages via messaging channels like WhatsApp, SMS, Facebook Messenger or Instagram. This makes it much easier — and faster — for businesses to start using new messaging channels at scale. Without Sinch and Zapier, integrating new messaging channels and creating automation triggers within a business’ existing processes would require considerable time and effort from a development team, drawing on company resources and slowing down momentum. Example use cases for the integration include: Sending WhatsApp messages to a list of opted-in customers stored on Google Drive Payment confirmation messages sent via SMS when a customer makes a purchase using a brand’s Shopify instance Creation of a Zendesk ticket when a customer messages a brand via Instagram DMs With the widest range of channels on the market, and more channels to come, Sinch’s Conversation API positions Zapier users to provide true omnichannel communications to their customers and internal teams, increasing engagement and conversions. “Messaging channels are immensely important for today’s businesses — they’re where customers are most active, and where they want to connect with their preferred brands and service providers,” said Jon Campbell, Director of Rich Messaging at Sinch. “Our expanded partnership with Zapier provides users with easy access to those channels from a single integration point, reducing headaches for IT departments and laying the groundwork for a true omnichannel conversational messaging strategy.” Sinch’s MessageMedia integrated with Zapier in 2018, so that users can easily connect with other apps and automate repetitive tasks, such as sending SMS calendar notifications. Users don't need to be a developer and signup is free. Learn more about the Conversation API integration, and try it for yourself, here: https://zapier.com/apps/sinch/integrations. For more about Sinch’s MessageMedia integration, see https://integrations.messagemedia.com. About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO: SINCH. Visit us at sinch.com.

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CHANNEL PARTNERSHIPS

Pyramid Analytics Expands European Systems Integration Channel With Amplifi Partnership

Amplifi, Pyramid Analytics | September 21, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, and Amplifi, a specialist consultancy providing Advisory, Delivery and Support services for data management, data governance and data quality, today announced a partnership from Big Data LDN, the UK’s largest data and analytics conference. Expanding channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) is a strategic priority. Pyramid has expanded its Alliances team and partner recruitment capabilities, invested in partner training and development, and launched joint go to market programs. Key Points: Amplifi provides a portfolio of services across the data management spectrum: Strategy & Advisory; Implementation & Integration; and Managed Services & Support. 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The combination of the data infrastructure architected, deployed, and managed by Amplifi and the decision intelligence capabilities of the Pyramid Platform are highly complementary and will deliver added value to joint customers.” Mike Evans, Chief Innovation Officer at Amplifi: “Our partnership with Pyramid Analytics is a strategic step for Amplifi as we advance our capabilities and services along the Data Value Chain. Until now, our focus has been on the foundational management of data – from data strategy through to implementation of MDM, PIM and data governance frameworks. Mike Evans, Chief Innovation Officer at Amplifi: “Our partnership with Pyramid Analytics is a strategic step for Amplifi as we advance our capabilities and services along the Data Value Chain. Until now, our focus has been on the foundational management of data – from data strategy through to implementation of MDM, PIM and data governance frameworks. Being able to offer the Pyramid Decision Intelligence Platform to operate on top of that foundation means we’re able to provide increased value to our customers when they’re making business decisions with their data.” About Amplifi Amplifi is the go-to consultancy for Enterprise organizations that want their success to be driven by data. We establish and deliver data strategies that enable global brands to manage, govern and analyse their most important data so they can innovate, grow and succeed. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry leading B2B and B2C companies through its global offices in North America, the UK and Northern Europe. About Pyramid Analytics Pyramid is what’s next in analytics. Our unified decision intelligence platform delivers insights for anyone to make faster, more informed decisions. It provides direct access to any data, enables governed self-service for any person, and serves any analytics need in a no-code environment. The Pyramid Decision Intelligence Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. The Pyramid Platform enables a strategic, organization-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel-Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.

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CHANNEL PARTNERSHIPS

Bango launches first European e-distribution partnership for McAfee

Bango, McAfee | November 30, 2022

Bango announces that McAfee, a global leader in online protection, has launched its e-distribution business in Europe through the Bango Platform, partnering initially with Onestream. Onestream – an independent broadband, mobile and wi-fi solutions provider in the UK – will offer and bundle McAfee’s security products as part of its broadband packages, to acquire and retain more customers. The Bango Platform enables merchants to standardize e-distribution and remove the complexity of promoting products through online distribution channels. E-distribution standardizes the technical and commercial model for selling digital subscriptions through channel partners. One integration with Bango opens up a world of channel partners, increasing access to new customers. Channel partners like Onestream can quickly and easily launch with a range of merchants that are pre-integrated to the Bango Platform. In a matter of weeks, a channel partner can provide a variety of third-party subscription offers and bundles to entice new customers and keep their services sticky. With Bango e-distribution technology, Onestream simply purchases the McAfee licenses directly from Bango in real-time and delivers them as compelling customer offers. “Making the online world a more secure and enjoyable place for consumers is our goal. Our partnership with Bango delivers greater expansion of our security products to customers across the world, quickly, easily and cost effectively.” - Vonny Gamot, Head of EMEA at McAfee. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “The Bango Platform provides the quickest way to launch a creative and diverse range of product offers and bundles to excite customers. I’m delighted that Bango is enabling McAfee and Onestream to bring online safety to more customers.” - Anil Malhotra, CMO at Bango.

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Spotlight

Using videos as part of a company’s marketing strategy is now known to be one of the most effective ways to engage customers and create awareness about a brand. Video creation is no longer a complicated process as today’s technology has made it easy and accessible for everyone to create their own videos. The advantages that come from delivering online videos with great content are numerous and the effort will result in new subscribers and sales if you get the video creative and messaging right for your audience.

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