Mindshare ropes in Big FM's national marketing head Vishal Singh

Mindshare India, GroupM's media planning and buying agency, has roped in Big FM's national marketing head Vishal Singh as principal partner - client leadership. Singh had quit Big FM in May. Confirming the news to afaqs!, Singh says, "I am heading the PepsiCo account at Mindshare and am responsible for the media buying and planning for the brand." Singh, in his new role, reports to Ruchi Mathur, leader, North, Mindshare. Prior to Big FM, Singh worked with Idea Cellular and was involved with corporate brand communications strategy where he was responsible for the development of the marketing communications programme for the brand. Before that, he was brand and marcom head for the Punjab, Jammu and Kashmir (J&K), and Himachal Pradesh regions for Idea Cellular.