Midlands companies invited to collaborate with students on digital marketing project

Athlone Institute of Technology is inviting midlands-based companies to collaborate with fourth-year Bachelor of Business in Digital Marketing students on an upcoming Digital Marketing Capstone Project for the academic year 2019/20.  Developing and implementing an effective digital marketing strategy takes time, effort and resources and can help a business differentiate itself from its competitors. This is a fantastic opportunity for companies to collaborate with a higher education institute and fill their digital marketing resource gaps using students expertise and knowledge of cutting-edge digital marketing methods. This collaborative project will give final year students the opportunity to work in a ‘real-world’ context with a local business, providing hands-on industry experience. Students will be tasked with creating and implementing a successful digital marketing strategy with full support from experienced digital marketing and business lecturers.