Merkle Propels Global Growth as the Leading Performance Marketing Agency

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today released its annual Year in Review for 2015, reporting net revenue of $435 million – a 14% increase over 2015 revenue of $382 million. Merkle continued to build out its global footprint through a number of key acquisitions. Pointmarc, a leading digital analytics consultancy with world-class site analytics and optimization capabilities, and Periscopix, a London-based performance marketing agency specializing in search, programmatic media, and web analytics, amplified Merkle’s capabilities and scale. In early 2016, the acquisitions of DBG and Comet Global Consulting gave Merkle a fully scaled offering in Europe and enhanced real-time decisioning capabilities. These acquisitions promote the development of Merkle’s European hub and reinforce its China operation. These developments are in keeping with Merkle’s five-year global strategy and will be key drivers for the company’s growth in 2016 and 2017.