Merkle Names Speakers for its 13th Annual Performance Marketing Summit

Merkle’s Performance Marketing Summit is a great opportunity to hear from industry experts about the hottest trends in marketing,” said George Gallate, EVP, chief marketing officer for Merkle. “The ability to marry first-party data with addressability at scale in digital media enables marketers to directly target ideal customers with tailored messaging. This has an enormous influence on short-term sales and long-term loyalty. Content presented at this year's event will guide Merkle’s clients and key prospects through the process and give them a clear vision for how to approach people-based marketing.