Mastercard evolves its brand mark by dropping its name, social media giants gearing up to fight

Mastercard evolves its brand mark by dropping its name. Believe Advertising aces the PR for SEIKO’s surprise stunt with Novak Djokovic. Social media giants gearing up to fight India’s proposed regulations. Sudanese media suffering under al-Bashir’s rule. Mastercard is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the Mastercard Symbol, will now stand on its own across cards, acceptance marks at retail locations both in the physical and digital worlds, and major sponsorship properties. As the consumer and commerce landscape continues to evolve, the Mastercard Symbol represents Mastercard better than one word ever could, and the flexible modern design will allow it to work seamlessly across the digital landscape.