Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns. All this data we’ve got at our fingertips isn’t useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights. Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.