Marketing Day: Instagram’s new messaging features, Facebook Live cross-posts & Google AdWords

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. How to turn a boring email into an irresistible link pitch May 8, 2018 by Gisele Navarro Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content. How dynamic creative will (finally) reach the tipping point May 8, 2018 by Joe Sabol Despite widespread agreement about the benefits of dynamic creative, it’s never really taken off in display. Contributor Joe Sabol explains why and how that’s about to change. Instagram rolls out new messaging features for business profiles, expands action buttons to more third-party apps May 8, 2018 by Amy Gesenhues Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app. What is ‘Integration Platform as a Service (iPaaS)?’ Learn everything you need to know May 8, 2018 by Digital Marketing Depot It’s no secret that marketing organizations have been overwhelmed by the volume of Big Data now residing in department silos throughout the enterprise. Increasingly, marketing leaders are responsible for purchasing and managing a growing ecosystem of martech applications that enable business users to collect, analyze and act on customer data.