Marketing Automation Set to Catapult the Industry into the Future

As the real estate industry continues to gain momentum, real estate professionals are tasked with more than ever before. While agents’ to-do lists grow on a daily basis, brokerages across the board are doing everything they can to help alleviate the pressure by automating tasks that keep agents from getting out and selling real estate. “Most real estate agents are not tech/marketing people by nature, but in today’s world, they’re forced to be that way,” says Casey Patterson, marketing director at Bellator Real Estate in Daphne, Ala. For the locally owned company, investing in a real estate marketing-services provider took time and patience, which finally paid off in the firm’s newly established partnership with Imprev.