CONTENT MARKETING

Marin One Provides Performance across Marketing Channels

Marin Software | July 23, 2021

Marin Software, a global renowned company, provider of digital marketing software for performance-driven marketers and agencies, today declared that it has published three new customer case studies highlighting the assistances of using MarinOne across various marketing channels.Digital marketers are seeking the best performance from their marketing investment and the advanced bidding at the heart of conveying results. The MarinOne bidding algorithm can be used across channels, containing the latest additions like Instacart, LinkedIn and Apple Search Ads.

"MarinOne allows businesses to associate more efficiently with customers," said Chris Lien, Marin's Chairman and CEO. "As the big platforms get increasingly siloed, advertisers can no longer depend on publisher tools alone. They need a platform like MarinOne to help integrate their efforts for the best results."Paddy Power Betfair, one of the most popular betting brands in the UK and Ireland, was looking to improve the efficiency of their Apple Search Ads campaigns and reduce the time they were spending each week bidding manually.

"We tested MarinOne Bidding on Apple Search Ads and our CPAs came down by 30%." Noted Anthony Elders, Head of Search, Paddy Power Betfair. "Our CPCs became more manageable and we were able to free up budget to re-invest in additional growth opportunities. We're thrilled with the results, and we plan to keep using MarinOne Bidding on other lines of business in the future."

Blast Analytics, an Analytics consulting firm, relies heavily on digital marketing to find new customers. They were promoting their services via LinkedIn marketing services and turned to MarinOne to increase the ROI of their investment, resulting in a 23% increase in conversion rate.
"Marin continues to innovate and improve its technology to drive better performance for our clients," said Brian Lange, Senior Marketing Manager at Blast Analytics. "The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology."

Storable, a technology provider for the $38-billion self-storage industry, was looking for a different third-party solution  to manage their bidding, but wanted to find a tool that better incorporated their customer lifetime value data, optimizing against multiple inputs. The Marin professional services team connected their move in rate data with customer net present value. This full funnel solution outperformed the competition."I am truly grateful for the solution Marin built for us," said Laura Kleiner, Sr. Director, Demand at Storable. "I'm happy to say that Storable is a Marin customer, and I hope we'll remain one for years to come."

To Know More about Marin Software

Marin Software Incorporated's (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world's largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software's technology powers marketing campaigns around the globe.

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An average internet user has 5 social media accounts and spends 1 hour 15 dec 2014 markets may change, tactics be different, financial options will vary, but i influencer marketing trends that dominate 2017 isn't a game where success can guaranteed right out of the gateplan to build on your successes. Strategies that guarantee digital marketing success internet tactics do's and don'ts lifehack. Certain design elements are key for successful email marketing strategies. 50 unbeatable ecommerce marketing tips (february 2017). Social media 5 marketing research 'must haves' for 2017 smart insights digital.


Other News
CHANNEL PARTNERSHIPS

Hippo Announces Mortgage Partner Channel and Launches Proactive Home Protection in Massachusetts

Hippo | June 28, 2022

Hippo (NYSE: HIPO): Hippo Insurance Services today announced the expansion of its mortgage partner channel, as well as availability of its home insurance products in Massachusetts. Hippo provides loan originator and servicer partner’s customers with a seamless home insurance purchasing experience. More than a dozen mortgage lenders and servicers now combine to help over 7 million customers nationwide that finance their homes each year. Home insurance is a critical step in the mortgage purchase process, with 80% of buyers needing financing, and 100% of lenders requiring proof of home insurance coverage before closing. Hippo’s mortgage partner channel provides each lender’s customers with a simple and fast way to purchase modern home insurance coverage. Customers receive tailored, purchase-ready insurance quotes in seconds without needing to answer lengthy questionnaires, and can complete the entire purchase process with Hippo in as little as four minutes. That’s compared to other providers who can take up to 30 minutes, and often require answering upwards of 70 questions, just to provide a quote. “Since launching our mortgage partner channel as a pilot over a year ago, we have collaborated with an ever-growing list of leading lenders and servicing companies. Together we can deliver a seamless home insurance purchase experience that alleviates some of the stress felt by homebuyers, and helps existing homeowners find better coverage faster,” said Rick McCathron, CEO and President of Hippo. “Since launching our mortgage partner channel as a pilot over a year ago, we have collaborated with an ever-growing list of leading lenders and servicing companies. Together we can deliver a seamless home insurance purchase experience that alleviates some of the stress felt by homebuyers, and helps existing homeowners find better coverage faster,” said Rick McCathron, CEO and President of Hippo. “We expect the channel to become one of our key pillars for growth, as consumers look more and more to digital avenues to address their home ownership needs.” Hippo products are becoming increasingly available across the U.S., currently reaching 94% of the U.S. population in 40 states with the addition of Massachusetts. Residents of the Bay State can now access Hippo’s proactive protection offerings such as modern home insurance coverage, company-provided smart home devices like those from SimpliSafe, and Hippo Home Care. Scott Braun, Chief Growth Officer at SimpliSafe, adds, “As a Boston-based organization, we’re thrilled to see Hippo expand into Massachusetts and be able to offer the benefits of our Smart Home Insurance program to local homeowners. Together, we’re helping to provide consumers with peace of mind and protection from potential damages.” Hippo is transforming the home insurance industry with proactive, consumer-focused products and services. To learn more about Hippo’s insurance offerings or to get a quote, visit hippo.com. About Hippo Hippo is protecting the joy of homeownership, helping to safeguard customers’ most important financial asset by harnessing the power of real-time data, smart home technology, and a growing suite of home services to deliver proactive home protection. Hippo Holdings Inc. operating subsidiaries include Hippo Insurance Services, Hippo Home Care, First Connect Insurance Services, Spinnaker Insurance Company, Spinnaker Specialty Insurance Company, and Mainsail Insurance Company. Hippo Insurance Services is a licensed property casualty insurance agent with products underwritten by various affiliated and unaffiliated insurance companies. For more information, including licensing details, visit http://www.hippo.com.

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MARTECH

D&H Distributing Offers Microsoft Surface for Business Devices to Partners

Microsoft D&H Distributing, Microsoft | July 27, 2022

D&H Distributing is set to begin offering the Microsoft Surface for Business portfolio of devices to its channel partners. D&H will provide the portfolio of devices including Laptop 4, Laptop Studio, Laptop Go 2, Pro 8 and Pro 7+. The portfolio also includes Pro X, Go 3, Duo 2, Studio 2 and Hub 2S. Along with Microsoft 365, these devices will play a major part in the distributor’s new modern solutions initiative. The strategy helps channel partners better deliver end-to-end, cloud-based software, hardware and services to a range of end-users. Jason Bystrak is D&H’s vice president of modern solutions “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” said Jason Bystrak, D&H’s vice president of modern solutions. “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” he said. This gives D&H channel partners a “compelling” option for providing a suite of devices and accompanying MSP offerings, Bystrak said. D&H is helping its partners grow their practices toward more midmarket opportunities. D&H’s Ongoing Focus on Work from Home, Business Continuity The addition of Microsoft Surface for Business devices is essential to D&H’s ongoing focus on work-from-home and business continuity. It supports the evolving needs of the market as the hybrid workplace continues to take shape. D&H said these Microsoft devices provide a new offering for its partners in target markets such as education and health care. The distributor will offer the devices in conjunction with the Microsoft 365 solution as part of a bundle. It will deliver the bundle through a monthly subscription. This allows companies to assign IT expenses to their operational budgets, as opposed to the capital budget. That provides a more economical way to maintain an updated computing environment. In addition, it plays into D&H’s ongoing built for growth initiative, which continues to bring new opportunities and options to promote its partners’ expansion and profitability. D&H’s Success Path to Cloud D&H will fold content around Microsoft Surface for Business into its Success Path to Cloud program. This gives partners resources, training and support to help them create a successful managed services practice that incorporates cloud solutions. D&H will bundle white-glove and deployment services along with sales of the Microsoft devices to support solution providers as they deliver this technology on site at school, medical or other facility campuses. Jason Jones is Microsoft‘s senior partner development manager for Microsoft Cloud. “D&H has an upstanding reputation built on supporting its partners and developing their businesses, helping solution providers take advantage of high-performance computing as part of a richly functional, cloud-enabled workplace,” he said. “As the market continues to get more complex, involving different degrees of hybrid infrastructures, we’re glad to extend our relationship with D&H to include our flagship Microsoft Surface for Business devices.”

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CONTENT MARKETING

ZentrumHub Announces Strategic Partnership With WIHP, A Leading hotel marketing Company

channel Partnership | May 31, 2022

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an impact in this space by providing its customers more and additional access to technologies that will add value to its clients business. This partnership is a great testimony of this core belief of the company and as next steps, will continue to add more partnerships in its kitty. ZentrumHub now offers more than 900,000 hotel inventory API to its customers with unique properties across the world, enabling their clients to provide a wide choice of hotels to their customers. "With the ever-growing demand for hotels, today's travellers want hotel searches to be quick and painless. With this partnership travel agencies using ZentrumHub Hotel API will be able to position their ads in metasearch engines and increase traffic to their reservation system driving more business." ZentrumHub CEO Sachin Singh Julio Selva, Vice President of Strategic Partnerships at WIHP, said, "Metasearch plays an important role in distributing hotels since 70% of users connect to them during a purchase journey. With Meta I/O, ZentrumHub can help their clients sell more on metasearch." About ZentrumHub: ZentrumHub turned its dream into reality in 2021 by accelerating its travel-tech venture and on a mission to be the fastest and smartest travel API hub in the world. ZentrumHub offers pre-integrated hotel booking API to over 50 leading hotel content suppliers. About WIHP: World Independent Hotels Promotion (WIHP) is a leading hotel marketing agency drawing on more than 20 years of experience and tracking. Having built over 5000 hotel websites and tracked the most efficient ones. With high-end marketing campaigns, WIHP provides global marketing services to the hospitality industry.

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CHANNEL PARTNERSHIPS

Nullafi Announces New Channel Partner Program

Nullafi | August 03, 2022

Nullafi, a fast-growing provider of data security software, today announced the launch of its new channel partner program. Nullafi offers resellers and MSSPs valuable data security solutions, programs, training, and enablement they need to drive revenue and help customers improve their security posture, drive agility in their business, and give them a competitive advantage. The Nullafi Channel Partner Program consists of four tiers – Platinum, Gold, Silver, and Authorized, with a range of program benefits customized to each tier. Earlier this year, the company announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to detect and redact data across applications. At the same time, the company appointed Walter Specht to the executive leadership team at Nullafi as Vice President of Channel Sales. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “It’s an ideal solution to help resellers and MSSPs secure their customers’ data while procuring new business and developing new revenue streams. We’re thrilled to launch the new Channel Partner Program with world-class benefits and incentives.” Nullafi intelligently recognizes and obfuscates sensitive data in transit, before it gets to the user’s device, no matter where it originates, what field it’s in, or how it’s labeled. In recognition of its innovation, Nullafi has now been awarded nine patents from the United States Patent & Trademark Office (USPTO). “The NXGN team is excited to partner with Nullafi,” said Jimmy Merlo, Vice President of Customer Advisory Services at NXGN, a leading technology advisory firm. "Nullafi has created a great program to help us solve our customers’ Zero Trust needs together. As organizations leverage more applications, their data, including their customers’ sensitive information, continues to be proliferated across the multiple vectors. Nullafi sits in a unique position where it is able to mask sensitive data, all while keeping data integrity. As organizations implement Zero Trust security solutions, Nullafi will play an integral role in how they manage their data.” To learn more about the Nullafi Channel Partner Program: Visit the company’s partner page Read the Partner Program Overview View the product data sheet and corporate overview If you’d like to enable your customers to protect sensitive data within any application so that their users see only the data they need to see, please request a Nullafi demo today. About Nullafi Nullafi is a fast-growing provider of data security software that helps customers quickly, easily, and comprehensively detect and redact sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading—all while allowing business to continue without interruption. With Nullafi, users see only the data they need to see, giving organizations unprecedented control over data access. The company serves primarily mid-market companies, technology resellers, and application developers in North America. With rave reviews from analysts, multiple patents granted, and key partnerships already established, Nullafi is well-positioned to transform data security as we know it. For more information, visit www.nullafi.com.

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Spotlight

An average internet user has 5 social media accounts and spends 1 hour 15 dec 2014 markets may change, tactics be different, financial options will vary, but i influencer marketing trends that dominate 2017 isn't a game where success can guaranteed right out of the gateplan to build on your successes. Strategies that guarantee digital marketing success internet tactics do's and don'ts lifehack. Certain design elements are key for successful email marketing strategies. 50 unbeatable ecommerce marketing tips (february 2017). Social media 5 marketing research 'must haves' for 2017 smart insights digital.

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