Mapp Cloud Marketing Platform Now Introduces Direct Mail Integration

Mapp, a global provider of insight-led customer experience, has expanded the marketing network Mapp Cloud by incorporating direct mail for targeted print campaigns into its cross-channel service.

Mapp's Spring Product Update introduces 15 new features for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers will now incorporate direct mail in all popular formats into their marketing mix by using Mapp Cloud. Furthermore, modern data feeds permit the automated import and simultaneous transformation of data from external sources, allowing them to be used for personalization and automation in campaigns.

Forecasts for the future development of critical KPIs can now be generated thanks to artificial intelligence. This encourages advertisers to fine-tune their strategies if their objectives aren't fulfilled.

Direct mail successfully leverages touchpoints in the customer journey by connecting online and offline marketing activities. Print integration allows advertisers to complement their digital interaction campaign with traditional marketing messages like letters, postcards, and more, all of which can be delivered through a large European postal network. This integration is the result of a collaboration with optilyz, the leading programmatic print solution in Europe.

Direct mail can be used for a variety of purposes:

• Customers who are not responsive in other networks or who do not follow double opt-in criteria for email correspondence should be contacted after a time of inactivity.

• With personalized mailings, encourage first-time customers to make a second purchase and engage in a high-potential partnership. This is also a convenient way to reach people who haven't signed up for a newsletter or don't have an email address.

• Postcards may be used to generate special purchase deals for indecisive shoppers with an abandoned shopping cart.

• Churn Prevention: Use an exclusive and carefully personalized letter to prevent client churn.

• Cross-selling and up-selling: Showcase similar brands in a brochure to increase sales of complimentary offers.

• Send greeting cards to customers on special occasions, such as their birthdays.

• Allow your clients to spread the word about your company and profit from the fact that physical mail is often sent to friends and family members.

Mapp also has a Data Feed feature that allows you to connect touch, purchase, wishlist, shopping cart abandonment, and location data to your account. Marketers may use the user interface to generate their import jobs, translate the data, and map it to the desired target. Extensive contact scenarios for targeted bulk mailings can now be quickly and efficiently streamlined with this upgrade.

Simultaneously, artificial intelligence has broadened the reach of Mapp Intelligence's application possibilities. Forecasts on key metrics are also available to marketers, allowing them to make more informed decisions.

About Mapp

Marketers and data experts should still be able to concentrate on their main market rather than taming the technology that supports it. Marketing decision-makers have more time for the important things now that Mapp Cloud's insight-based customer experience program is in place, and they can better place their brand messages. Companies can quickly and efficiently achieve cross-channel customer insights from data using customer intelligence and marketing analytics, allowing for highly targeted marketing efforts. Customized and self-optimizing cross-channel promotions focused on AI-powered predictive models are available to Mapp's customers. As a result, automated communications can be delivered via the best marketing channel, at the best time, and with the right contact frequency. Maximum engagement and long-term customer retention are accomplished due to efficient one-to-one personalization.

Mapp has branches in seven different countries. About 3,000 businesses use Mapp's digital media platform to stand out from the crowd. Argos, Ella's Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint, and The Entertainer are among Mapp's clients.