Making sense of the latest trends in digital retail

One of the things I love about my job is that marketing is constantly evolving. Just when you think you have mastered the latest tools and strategies, a whole new generation of technologies emerges, creating opportunities for marketers to take their work in exciting directions. Last month, a group of my colleagues attended Shop.org, one of the biggest gatherings of digital retail professionals on the planet. As always, this year’s event introduced us to new approaches and technologies, showed continued movement on trends that are changing the digital retail space and enabled us to think about how all types of marketers view digital retail. As we head into the holidays, the busiest time of year for retailers, it’s important to keep on the lookout for some of these trends and technologies we saw at Shop.org.