Martech
Awin Global | September 27, 2023
Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue.
The Challenge: Big Tech’s Dominance of Digital Ad Spend
Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money.
Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year.
The Solution: Choice, Control, Customization and ROI
Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment.
The Awin partner ecosystem allows brands to confidently break free from these costly models, offering:
Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool.
Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors.
Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency.
ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin.
Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin.
"Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way."
To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem
About Awin
Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.
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Channel Partnerships
SonicWall | September 25, 2023
SonicWall, a leading cybersecurity solutions provider, has unveiled its updated SecureFirst Partner Program, catering to existing and prospective North American customers. This initiative stems from SonicWall's commitment to actively engage with its partner community, actively listening to their needs and implementing suggested improvements. The upgraded program strongly emphasizes addressing the primary concerns of Managed Service Providers (MSPs) and Managed Security Service Providers (MSSPs), offering comprehensive benefits.
The new SecureFirst Partner Program from SonicWall focuses on key areas critical to partners' success in the cybersecurity landscape. First, it simplifies the onboarding process, allowing partners to swiftly access SonicWall's partner benefits without the need for extensive training or complex business planning commitments. This flexibility extends to procurement options, with SonicWall introducing new choices that align with partner and customer requirements. These options include prepaid subscriptions at discounted rates and a no-commitment monthly service provider model. Additionally, SonicWall recognizes the importance of robust technical support and ensures personalized assistance by providing direct access to level 2 or tier 3 agents.
The program introduces two distinct tiered tracks to accommodate varying business sizes and objectives: Velocity and Mastery. Velocity suits partners with minimal requirements, while Mastery partners gain access to all incentives, resources, and benefits. Additionally, SonicWall supports partners' customer acquisition efforts by offering aggressive discount levels for all tiers, equipping partners with a competitive edge in pursuing new business opportunities. As part of this program, partners gain exclusive access to SonicWall University, an invaluable resource for flexible training options, including product-specific courseware, specializations, and industry-recognized certifications, ensuring they are well-equipped to promote, sell, and deploy the SonicWall portfolio effectively.
In addition to launching the enhanced SecureFirst Partner Program, SonicWall has been proactive in fortifying its position in cybersecurity. The company has reinforced its executive leadership team and introduced compelling incentives with the updated global partner program. Existing partners are encouraged to engage with their dedicated account management teams to gain insights into the program's enhancements and determine the optimal path to cultivate their businesses further. SonicWall remains committed to empowering its partner community and fortifying its capabilities for sustained growth and innovation in the dynamic cybersecurity landscape.
About SonicWall
SonicWall, a leader in delivering cutting-edge cybersecurity solutions tailored for the hyper-distributed era, where remote work, mobility, and security are paramount. SonicWall is a steadfast guardian in an ever-evolving work landscape characterized by ubiquitous remote access and cloud-enabled workforces, providing comprehensive protection against the most sophisticated and elusive cyber threats. The company's unwavering commitment to fortifying organizations is evident in its ability to thwart cyberattacks across diverse exposure points, even in the face of evolving challenges. SonicWall bridges the gap in cybersecurity readiness for enterprises, government entities, and small to medium-sized businesses (SMBs) worldwide with a keen focus on unraveling the unknown, delivering real-time visibility, and facilitating cost-effective cybersecurity solutions.
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Marketing Strategy
PR Newswire | October 04, 2023
Corero Network Security (LON: CNS), the specialists in distributed denial of service (DDoS) protection solutions, today unveiled its "partner-first" go-to-market strategy and enhanced partner program. Effective October 1, all new Corero business globally will be sold in collaboration with its channel partners.
Today, the majority of Corero new business is conducted with partners. The next stage in the go-to-market strategy will focus on investing in strategic partnerships and driving Corero's growth plans through them.
Our partnerships play an integral role in our success, and we are committed to investing in these relationships, said Tanya Alfonso, Chief Revenue Officer at Corero Network Security. Partners will enjoy high satisfaction and recurring revenue. Working hand in hand, we can accelerate the momentum we are seeing today.
Incorporating partner feedback, Corero's revamped partner program includes:
Turnkey marketing campaigns for lead generation
Simplified two-tiered program with clear partner deal discounts
New partner portal with enhanced collaboration on leads and opportunities
Corero subject matter expert sales support
"Strengthening our ties with our channel partners is not just a strategy; it's a commitment to mutual growth and customer satisfaction, with our customers ultimately benefiting," said Erik Britt-Webb, Vice President of Strategic Alliances and Channel at Corero Network Security.
Speaking on behalf of Netceed, one of Corero's best channel partners, James DeCoe, Senior Vice President of Products, Procurement, and Technology, said, "Netceed has a long-term relationship with Corero. They are among our most successful security partnerships. Their values and commitment to partnership are underscored by their strategy of only servicing customers through partners and the addition of their enhanced partner portal. Netceed is proud to continue our strong partnership together with Corero."
To learn more or become a partner, visit www.corero.com/partners.
About Corero Network Security
Corero Network Security is a leading provider of DDoS protection solutions, specializing in automatic detection and protection solutions with network visibility, analytics, and reporting tools. Corero's technology protects against external and internal DDoS threats in complex edge and subscriber environments, ensuring internet service availability. With operational centers in Marlborough, Massachusetts, USA, and Edinburgh, UK, Corero is headquartered in London and listed on the London Stock Exchange's AIM market (ticker: CNS). For more information, visit: https://www.corero.com.
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Customer Experience
Impartner | September 11, 2023
Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference.
ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks.
On this, Dave R Taylor, Impartner CMO, stated
At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results.
[Source: Cision PR Newswire]
Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives.
ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others.
In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures.
Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence.
ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships.
About Impartner
Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.
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