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M-Files Bolsters Partner Program with New Webinar Series

New Webinar Series
M-Files, a global leader in information management, today unveiled the company’s new partner webinar series to support the fast-growing M-Files partner program. The partner program webinars, which run from October 2022 to May 2023, nurture relationships and offer enhanced technical support and sales enablement for M-Files reseller and solution provider partners. With its software-as-a-service (SaaS) business model, M-Files helps partners drive annual recurring revenue (ARR) and achieve a multiplier effect for partner services revenue.

"As a systems integrator and business partner, the M-Files SaaS business model has had a transformative impact on our business,” said Brad Nickle, CEO of Strickland Solutions

"As a systems integrator and business partner, the M-Files SaaS business model has had a transformative impact on our business,” said Brad Nickle, CEO of Strickland Solutions, an M-Files Premier partner based in Fort Worth, TX. "We've calculated that M-Files SaaS license sales has a strong multiplier effect for our service revenue. Using our customer success model, each dollar a customer spends on M-Files SaaS licensing generates on average $3 in services over the lifetime of the customer."

The M-Files partner program works with technology and solution developers, systems integrators, and value-added resellers to help companies improve how they do business in the global, work-from-anywhere world. The program provides partners with dynamic, revenue-driving opportunities that align with organizations’ business strategies. Over the last year, M-Files achieved more than 90% gross revenue retention across channel customers and a 70% increase in new customer deployments in the cloud. Over the past six months, the number of M-Files certified delivery partners increased by 66%, the number of certified solution engineers increased by 60%, and the number of certified developers increased by 59%.

This year the company also introduced a new Certified Trainer accreditation and new partner training workshops focused on technical delivery and project delivery best practices utilizing the M-Files metadata-driven document management platform. Additionally, M-Files launched a channel customer success program to enable partners to develop their own customer success strategies to sustain and increase their M-Files related ARR.

"At M-Files, our goal is to empower our channel partners with the resources they need to grow their businesses and make a profound impact on the value they bring to their customers,” said Bob Pritchard, chief revenue officer, M-Files. “In 2022, we have continued to enrich communications with partners around the globe with the creation of a dedicated channel marketing team and robust new partner training. The new webinar series offers another best-in-class resource that will not only heighten partner and customer confidence in M-Files solutions, but also drive successful outcomes.”

Topics included in the new webinar series will cover everything from product updates, technical training, tips for lead generation and optimizing SEO, and partner solution showcases. Partners can expect to learn more about M-Files collaboration and workflow automation, user management on the new M-Files cloud, and integrations with Microsoft Teams 2.0 and Outlook. Upcoming webinars in October include “The Secrets to Seamless Connection & Content Collaboration,” on October 20 and “M-Files Partner Branding Kit & Channel Marketing Resources,” on October 25. M-Files will soon announce details about the 2023 Global Partner Conference to take place in the Spring of 2023. The in-person event provides an opportunity for partners to develop new competencies that further propel sales growth and performance.

To register for the webinar series, visit: https://media.m-files.com/m-files-partner-program-webinar-series. To learn more about the M-Files partner program, please visit: https://www.m-files.com/partners/.

About M-Files
M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk. For more information, visit www.m-files.com.

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Mindmatrix Introduces Enhanced LMS for Effective Partner Learning

Mindmatrix | November 07, 2023

Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace. This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions. Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners. The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation. The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results. About Mindmatrix Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success. About Bridge Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.

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Plume Launches Accelerated Go-to-Market Option for Channel Partners and ODMs

PR Newswire | October 18, 2023

Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites. The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber. Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades. Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services: HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences. WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises. Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications. HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn. Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services. "This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible." About Plume Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.

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Customer Experience

Impartner Announces 7th Annual Customer and Industry Event

Impartner | September 11, 2023

Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference. ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks. On this, Dave R Taylor, Impartner CMO, stated At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results. [Source: Cision PR Newswire] Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives. ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others. In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures. Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence. ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships. About Impartner Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.

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AdCellerant Reshapes Global Marketing with Generative AI Solutions

AdCellerant | September 20, 2023

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Mindmatrix Introduces Enhanced LMS for Effective Partner Learning

Mindmatrix | November 07, 2023

Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace. This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions. Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners. The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation. The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results. About Mindmatrix Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success. About Bridge Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.

Read More

Marketing Data

Plume Launches Accelerated Go-to-Market Option for Channel Partners and ODMs

PR Newswire | October 18, 2023

Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites. The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber. Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades. Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services: HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences. WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises. Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications. HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn. Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services. "This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible." About Plume Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.

Read More

Customer Experience

Impartner Announces 7th Annual Customer and Industry Event

Impartner | September 11, 2023

Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference. ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks. On this, Dave R Taylor, Impartner CMO, stated At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results. [Source: Cision PR Newswire] Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives. ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others. In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures. Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence. ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships. About Impartner Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.

Read More

Marketing Analytics

AdCellerant Reshapes Global Marketing with Generative AI Solutions

AdCellerant | September 20, 2023

On September 19, 2023, AdCellerant, a frontrunner in digital marketing and tech solutions, has released its latest whitepaper, ‘AI-Powered Solutions at AdCellerant: Enhancing Success Together.’ This comprehensive document delves into the transformative role of artificial intelligence (AI) and generative AI (GenAI) in reshaping the digital advertising landscape. Brock Berry, CEO and Co-Founder of AdCellerant, reportedly remarked, In a world where AI is no longer just a buzzword but a driving force for innovation, AdCellerant is dedicated to harnessing AI's potential to empower businesses. We are charting a course towards a future that will not only redefine digital advertising but also influence industries worldwide. [Source – Cision PR Newswire] Key Points from the Whitepaper: 1. The AI Revolution: The whitepaper spotlights the adoption of GenAI, which has been embraced by over 100 million U.S. users, surpassing the early adoption rate of smartphones by a remarkable 62.7%. McKinsey & Company projects GenAI's economic value to range from $2.6 trillion to $4.4 trillion, with marketing and customer relations expected to boost global output by $400 billion annually. 2. AdCellerant's Vision for the AI Era: AdCellerant's vision goes beyond technology adoption; it embodies change that aligns with partners' goals, ideas, and aspirations. GenAI is an extension of AdCellerant's commitment to delivering impactful results, award-winning customer service, and continuous innovation. 3. Integration of AI: AI is seamlessly integrated into AdCellerant's product offerings, setting new industry standards for insights, strategies, and outcomes. The whitepaper showcases real-world examples of AI utilization with products like Meta, Google Ads, and The Trade Desk. 4. Balancing AI and the Human Touch: AdCellerant emphasizes the synergy between AI and human interaction. While GenAI provides insights and solutions, AdCellerant partners receive dedicated account management, operations focused on campaign enhancement, and opportunities to contribute to technology and solutions innovation. About AdCellerant AdCellerant, headquartered in Denver, Colorado, was founded in 2013 and operates in the advertising services industry. The company specializes in digital advertising, including services like search, SEM, SEO, digital display advertising, real-time bidding, social media, video, email, digital strategy, media planning, technology, and advertising technology. AdCellerant offers businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies, with a focus on achieving results and growth for businesses of all sizes. Its proprietary technology, Ui.Marketing, connects businesses with their ideal customers at the right time, streamlining the entire campaign management process within a user-friendly platform.

Read More

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