Channel Partnerships

Living Security Announces Key Executive Hire and New Channel Partner Program

Channel_Partner_Program

Living Security, Inc. ("Living Security"), the global leader in Human Risk Management (HRM), announced today the launch of its channel partner program and the appointment of Peter Streips as Vice President of Channel Sales. The company's new global channel program will open additional revenue streams, empower partners to expand their business horizons, and recognize and reward the efforts of both internal and external partners.

As a 100% channel-first organization, we know the power of partnerships and recognize our valued partners' critical role in driving customer success, said Ashley Rose, CEO of Living Security. Launching this new program is part of our strategic growth plans, including the appointment of Peter as our VP of Channel Sales. His success and deep understanding of cybersecurity make him a significant addition to our team and the company's growth. He has a proven track record in building partnerships and optimizing channel performance and is the ideal leader for our new channel business.

Bringing a wealth of experience and industry knowledge, Streips, a technology leader renowned for successfully launching, developing, and executing global channel and alliance strategies for cybersecurity and cloud computing industries, will guide the company's channel sales strategy, fostering relationships and securing strategic collaborations. As an additional initiative, the channel program is growing Streips' team with dedicated channel specialists to bolster partner pipeline-building endeavors, emphasizing the company's commitment to enhancing partner benefits.

Key features include:

  • Competitive Margins: Offering up to 30% margin for partner-sourced deals new to Living Security
  • Lead Flow: Assured lead flow to proactive partners, ensuring they can deliver robust sales, onboarding, and continuous support to clients
  • MDFs & SPIFs: Market Development Funds to increase market awareness and lucrative Sales Performance Incentive Fund (SPIF) for sales and technical teams who source net new business
  • Quarterly Incentives: Top performing partners will enjoy receiving Quarterly rebates allowing the partner to reinvest in future marketing campaigns
  • Channel Specialist: Access to a dedicated Living Security Channels Specialist to help build pipelines and acquire new customers

"I'm excited to join Living Security at this critical juncture. With our industry-leading discounts, lucrative sales incentive program, dedicated BDR support, and quarterly rebates, we aim to enable our partners to reach new heights," said Peter Streips, Vice President of Channel Sales at Living Security. "Living Security's partner program aims to supercharge partner business growth, designed with partner profitability at its core. Our commitment to innovation doesn't stop there as the program provides our partners with unique opportunities to showcase the transformative potential of our enterprise-grade human risk management platform and security awareness training products."

With an impressive background, Streips has already made notable strides by forming strategic partnerships that promise to amplify the company's reach and impact as it launches its Living Security Partner Program. The program welcomes various partners globally across all industries, from resellers to full-service MSP/MSSPs. Living Security's go-to-market channel partners include Defy Security, GuidePoint Security, Optiv, and is in the final negotiation stages of incorporating distribution into the program.

"Organizations today need to do more than create infrastructure security. The human factors that impact cyber hygiene must be addressed in order to cultivate and reinforce a vigilant security culture,” said Justin Iwaniszyn, Director of New and Emerging Partners at GuidePoint Security. "Living Security’s new partner program will further foster a strong relationship for the channel community and provide a solution for a safer and more secure digital landscape for clients."

Organizations spend billions of dollars on cybersecurity technology, yet 74% of security breaches result from human actions. Living Security, recognized by esteemed analysts such as Forrester and Gartner, prides itself on being at the forefront of the HRM platform. This novel toolset grants CISOs unparalleled real-time visibility into security discrepancies, facilitating proactive, informed decisions to protect organizations against potential threats.

For more detailed information on the Living Security Partner Program and its tiered benefits, visit https://www.livingsecurity.com/partner.

About Living Security

Living Security, the global leader in human risk management, transforms human risk into proactive defense by quantifying human risk to engage humans with relevant content and communications to change human behavior truly. Living Security solves the challenges of human risk through risk identification, awareness and training, and risk reduction, all through an integrated platform. Living Security is trusted by security-minded organizations, including Mastercard, Verizon, Biogen, AmerisourceBergen, and Hewlett-Packard. Learn more at www.livingsecurity.com.

Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t


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Procure IT Names Tech & Channel Marketing Veteran Brian Leonard as Chief Marketing Officer

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, public relations, data analytics, budget management, and marketing team leadership and development. "Brian Leonard and many of the Procure IT team members have extensive experience working together to build and successfully sell RapidScale," said Randy Jeter, Procure IT Co-founder and Managing Partner and former CEO of RapidScale. "We know and respect each other well and can hit the ground running to develop and execute Procure IT's marketing strategy to drive rapid growth and shareholder value." Leonard is a data-driven technology marketing leader with nearly two decades of experience leading, growing and managing international marketing teams. Previously, Leonard led marketing operations for technology providers, such as RapidScale and ujet.cx, and technology services distributors (TSDs), including Intelisys and AppDirect. Leonard has also consulted with many technology, software as a service (SaaS) and telecommunications firms on marketing strategy and execution. "I've run marketing on every angle of the technology advisor ecosystem, including distributors, platforms, agents, consultants and technology vendors," said Leonard. "I've spent my career helping small and midmarket companies scale their marketing organizations and positioning. I'm excited to reconnect with Randy Jeter and other members of the RapidScale team to drive revenue growth for Procure IT." In addition to his role at Procure IT, Leonard serves as an advisor for several SaaS and platform organizations, including the SaaS Ecosystem and Business School (SEBS), Product HQ and Squibler AI. Leonard is certified in MEDDPIC Sales Methodology, Pragmatic Product Marketing, Demandbase ABM and Revenue Architecture School. About Procure IT Procure IT, the data-driven IT procurement and management company, simplifies IT sourcing and expense, performance and risk management for businesses of all sizes – from small and medium businesses (SMBs) to global enterprises. Procure IT leverages decades of expertise in technology sourcing, relationships with more than 350 IT suppliers, proven processes and a proprietary CX software platform to help business clients save time and money while ensuring they have the technology they need to succeed in a competitive marketplace. Procure IT advises more than 3,000 businesses nationwide, speeding sourcing by 5X and reducing spending by 25 percent. For more information, visit www.procureit.com or engage with us on LinkedIn.

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Channel Partnerships

Ingram Micro Empowers Channel Partners to Innovate, Grow and Create More Value with AWS

Ingram Micro | December 12, 2023

Ingram Micro is enabling thousands of channel partners worldwide to do more with more as a Premier Amazon Web Services (AWS) Consulting Partner and an award-winning Geo and Global AWS Distributor Partner of the Year recipient. Demonstrating its deep and wide technical knowledge and professional services expertise, Ingram Micro has been honored by AWS with two high profile wins – 2023 Global Distributor Partner of the Year and North America Distributor Partner of the Year. Both awards recognize Ingram Micro for playing a key role in helping channel partners worldwide accelerate success and move businesses to AWS through all phases of complex migration projects, including discovery, planning, migration, and operations. The North America honor is a back-to-back win for team Ingram Micro. Announced during AWS re:Invent 2023, the Geo and Global AWS Distributor Partner of the Year Awards shine the spotlight on Ingram Micro’s high-performing team and continued investments in advanced AWS technical talent, professional services and cloud migration competencies. “Through a strategic alliance with AWS, Ingram Micro has played a pivotal role in empowering Keystone Technologies to take the lead in healthcare EHR data solutions,” says Andy Belval, Chief Revenue Officer, Keystone Technologies. “Ingram Micro’s expertise in cloud solutions, coupled with a dedicated relational partner approach, not only enhances their own business value but also significantly contributes to Keystone Technologies’ ability to deliver better outcomes and cost savings for our healthcare customers.” In 2023, Ingram Micro’s AWS business continued to grow with more and more partners leveraging Ingram Micro to progress through their AWS Partner Network (APN) journey. Ingram Micro navigates AWS partners through APN programs while also expanding their services capabilities including assessment, design, deployment, and management of cloud migrations with greater speed. Additional differentiators to Ingram Micro’s success with AWS channel partners include its wide and deep executive relationships, as well as its Center of Excellence, strategic acquisitions of technical talent, and expansion of its Professional Services portfolio as it relates to cloud and migration services. “Ingram Micro’s early adoption of Cloud, understanding of an entrepreneur's needs and focus on the success for us to become one of their largest AWS resellers is what we were looking for in a distribution partner to grow our business and improve our value in the eyes of our customers,” says Dao Jensen, CEO of Oak Rocket. Ingram Micro provides channel partners access to experienced talent and professional services that can help them accelerate the customer cloud adoption journey including the technical personnel, tools, education, technology, and technical support needed to ideate, deploy, and manage AWS solutions. “AWS is a gold mine of opportunity for an MSP yet remains a heavy lift for most,” says Duncan Robinson, vice president, growth partnerships, Ingram Micro. “We’re here to help our channel partners optimize their sales cycle and effectively design, deploy, and manage AWS solutions that improve the customer’s experience, performance, reliability, and agility, while reducing the total cost of ownership.” Ingram Micro’s long-standing and successful relationship with AWS includes earning several AWS Competency and AWS Service Delivery designations in recent years, including being the first global distributor to earn the AWS Migration Competency and more recently being awarded the AWS Data & Analytics Competency. Other designations include the AWS Cloud Management Tools (CMT) Competency, the AWS DevOps Consulting Competency, and the AWS Config Service Delivery designation. “The experience that Mxmart has had working with Ingram Micro as a strategic partner of AWS has been fundamental for our growth,” says Dario Gomez, CEO Mxmart Solutions. “The support we’ve received technically, commercially, and via programs has added invaluable strength to our company.” About Ingram Micro Ingram Micro is the business behind the world’s brands with the ability to reach nearly 90 percent of the world’s population. Our diverse solutions portfolio includes advanced and specialty solutions, cloud, mobility, and commercial/consumer technologies, while enabling a global circular economy with full-service IT Asset Disposition and reverse logistics and repair services. Leveraging investments in technical, financial, and marketing resources, Ingram Micro helps customers run their businesses better and grow their technology practices faster. Ingram Micro operates in 59 countries and reaches close to 200 countries. We have approximately 26,000 associates committed to providing our more than 161,000 customers and 1,500 vendor partners worldwide with a superior experience. Our fully digital, AI-driven business platform, known as Ingram Micro Xvantage™, eliminates the friction of doing business in IT and allows our customers to have a more insightful experience both buying and managing technology. We are also fully committed to being a global steward with world-class ESG practices.

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Channel Partnerships

NUSO Acquires Integrated Customer Experience Software-as-a-Service Company

NUSO | December 13, 2023

NUSO, a leading multinational service provider of proprietary cloud communications, customer experience and CPaaS enablement solutions announced the acquisition of Italian-based Mida Solutions S.r.l (Mida), a software-as-a-service provider of contact center, compliance recorder and call analytics with customers in 39 countries. This combination enriches NUSO’s core customer experience (CX) offer to its cloud communications applications. Mida’s applications, including Contact Center and Compliance Recorder solutions, integrate to enable services and applications for environments such as Microsoft Teams™. “We are excited to add Mida’s core capabilities around Contact Center and Compliance Recorder solutions to the NUSO portfolio,” said Matt Siemens, NUSO CEO. “Mida’s products further our reach into Microsoft Teams and other collaboration marketplaces. In addition, this move anchors NUSO directly in the global service provider and critical infrastructure markets serving transportation and emergency services. Incredibly, this acquisition also nearly doubles our software development resources.” “We are thrilled to be a part of the NUSO family of services,” said Attilio Licciardello, Mida General Manager and Owner. “Our current partners and customers will have access to new services through the NUSO portfolio in cloud communications, network, and enablement technologies. Additionally, customers and partners can expect the same level of top-quality service.” Mida’s contact center and compliance recorders meet the most stringent security and regulatory requirements, including GDPR, MIFID 2, and HIPAA. These solutions can be seamlessly integrated with traditional UCaaS and PBX implementations as well as Microsoft Teams and other cloud communication systems. “NUSO’s acquisition of Mida Solutions broadens the portfolio of solutions our partners can offer their customers,” said Ryan Henley, NUSO CRO. “The integration with and extension of NUSO’s full-stack capabilities address market needs at the network, service, and application layers, driving value creation as customers move to the cloud. We are excited to add these CX capabilities to our expanding partner network and geographic reach.” This announcement marks NUSO’s second acquisition over the past 45 days. NUSO was advised by Q Advisors, a global TMT investment banking boutique. ABOUT NUSO NUSO delivers SaaS cloud communication services via a proprietary CPaaS enablement platform supported by a fully redundant network in North America and Europe. The Company offers a diversified portfolio of business-focused Cloud Communications solutions. The Company addresses multiple expanding markets selling enterprise–grade, as–a–service offerings via a robust network of channel partners and direct customers.

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Channel Partnerships

RackWare Launches New PartnerConnect Channel Program

RackWare | December 15, 2023

RackWare, a leading innovator in hybrid cloud management solutions, today announced the promotion of Colby Calonica to Vice President of Global Sales, Channels and Alliances and the launch of its RackWare PartnerConnect channel program. RackWare PartnerConnect helps IT solutions providers, managed service providers (MSPs) and value-added resellers (VARs) across North America, Europe and the Asia-Pacific region better serve customers and capitalize on the demand for simple, fast and cost-effective cloud migration and disaster recovery solutions as more enterprises are moving workloads to and between clouds as a strategic business imperative. “As enterprises continue to look for ways to increase agility and innovate to better serve their customers, cloud migration and disaster recovery have become a business imperative. As a result, our company has seen significantly increased demand, and much of this is coming through the channel,” said Bryan Gobbett, CEO at RackWare. “As we expect this trend to continue, we are launching RackWare PartnerConnect and promoting Colby Calonica to VP of Global Sales, Channels and Alliances as a reflection of our commitment to long-term partner growth, innovation and enablement.” RackWare PartnerConnect offers channel organizations resources, including technical resources and training, sales support, marketing collateral and co-marketing opportunities with increasing incentives, rebates and benefits based on tiers. This enables our partners to expand their market presence, solve key challenges for customers and successfully serve customers around the world. The RackWare PartnerConnect offers three tiers: Silver Tier: Entry-Level Partner Criteria: Silver Tier partners are typically new to the PartnerConnect program or may not have met the requirements for higher tiers. Minimum annual sales or revenue targets that are set by RackWare. Benefits: Access to RackWare's comprehensive partner portal and resources. Basic sales and marketing support, including access to marketing collateral. Eligibility for deal registration to protect leads and opportunities. Comprehensive entry-level product training and onboarding. Opportunity to participate in co-marketing initiatives at the discretion of RackWare. Gold Tier: Intermediate Partner Criteria: Gold Tier partners have demonstrated a certain level of commitment and success within the program. Achieved specified annual sales or revenue targets higher than the Silver Tier requirements. Benefits (in addition to Silver Tier benefits): Enhanced sales and marketing support, including lead generation assistance. Access to more advanced training and certification programs. Priority deal registration and lead distribution. Co-marketing opportunities with RackWare, including joint webinars and events. Eligibility for additional incentives and rewards, such as increased rebates. Dedicated channel account manager for personalized support. Platinum Tier: Top-Tier Partner Criteria: Platinum Tier partners represent the highest level of commitment and success within the PartnerConnect program. Consistently exceed the highest annual sales or revenue targets set by RackWare. Demonstrated exceptional product expertise and market presence. Benefits (in addition to Gold and Silver Tier benefits): Premium sales and marketing support, including dedicated resources for joint campaigns. Exclusive access to RackWare's most advanced training programs, including technical certifications. Highest priority for deal registration and lead distribution. Strategic collaboration with RackWare on joint marketing campaigns and go-to-market strategies. Top-tier incentives, including the highest rebates and rewards. Executive-level support and access to RackWare's executive team. Invitation to exclusive partner events and advisory board participation. By offering these distinct tiers with corresponding benefits, RackWare encourages partners to grow their commitment and sales efforts while rewarding them for their achievements within the PartnerConnect program. This tiered structure motivates partners to excel and aligns their goals with RackWare's growth objectives. “RackWare is in a unique position to strategically support our customers throughout their cloud migration journey with fast and cost-effective cloud migration and disaster recovery solutions,” said Calonica, who previously served as RackWare's VP of Sales. “Our partner ecosystem has grown impressively over the last year, driven by our commitment to collaboration, comprehensive training and joint market initiatives. With this ongoing growth, I’m thrilled to be part of RackWare's next phase, reinforcing our dedication to our customers and partners.” For more information about RackWare Partner Connect, please visit rackwareinc.com/partner-program or contact our channel team at partners@rackwareine.com. About RackWare RackWare makes data and applications mobile and secure. We empower our customers to run their applications and store their data in any cloud of their choice. Seamless mobility allows our customers to take advantage of cutting-edge services or reduce costs as they become available throughout the cloud universe. And if disaster strikes — either natural or cyber-criminality — our proprietary replication and sync technology has our customers protected. RackWare is based in San Jose, California, with offices in Salt Lake City, Philadelphia, London and Pune, India.

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Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t

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