LinkedIn Has Outlined its Recent Algorithm Updates, Which Focus on Broadening Engagement.
Andrew Hutchinson | June 26, 2019
After reporting that it's been seeing 'record levels of engagement' over the past year, LinkedIn has this week outlined some of the specific changes that it's made to its feed distribution algorithm in order to maximize member response, and boost activity among users. LinkedIn was motivated to change its algorithm after finding that its engagement metrics were largely weighted towards the top users on the platform, and disproportionately saw those with fewer followers get, for the most part, ignored. The idea of this is to encourage more activity from across the board, and make LinkedIn, in general, a more engaging and active place of discussion. That, ideally, will keep members coming back more often - more users seeing more response equates to them posting more often, essentially re-distributing all that top-level engagement that was going to the top 1% and spreading it more evenly to foster broader participation.