Less than half of businesses in the US claim to use SEO

A US-based survey of more than 500 digital marketers found that just 44% claim to invest in any kind of SEO strategy, despite 83% of respondents claiming to be satisfied that their digital marketing efforts were paying off in achieving their goals.Comparatively, the three most popular channels were social media marketing (81%), a website (78%) and email marketing (69%), while display ads, mobile apps and content marketing were each used by just over half of respondents.The report suggests that SEO may be lower on the agenda as a result of both a lack of awareness about how it functions and the fact that results aren’t as immediately obvious as those of its counterparts.