Keith Weed: The industry must join forces to banish gender stereotypes

The Cannes Lions Festival of Creativity in June marked the first meeting of the Unstereotype Alliance, co-convened by UN Women and ourselves at Unilever. It was a remarkable gathering, with 24 industry-leading advertisers, agencies, tech companies and trade bodies coming together to commit to a shared and global agenda to tackle unhelpful and harmful gender stereotypes in advertising. Together, the diverse group represents millions of dollars in advertising power, so it’s a group with both the clout and responsibility to change the script on this for good.