Joe Pulizzi's Content Marketing Institute acquired for $17.6 million by UBM global media company, #CMWorld to stay in Cleveland
Joe Pulizzi's Content Marketing Institute, the company that organizes and hosts the annual Content Marketing World conference in Cleveland, has been acquired by UBM plc, a London-based global organizer of business-to-business events and marketing services, for $17.6 million plus performance bonuses.