Isobar US Taps Claudio de Souza To Oversee Its GM Business

Isobar, the Dentsu Aegis global digital marketing agency has promoted Claudio de Souza to VP at Isobar U.S. with immediate effect. Souza will be based in Detroit and lead the Isoabar U.S. General Motors business. He replaces Steve Meyers, who will shift his focus to another undisclosed client, according to the agency. Isobar U.S. GM account director Ken Zendel will report to Souza. Zendel continues to be responsible for day-to-day responsibilities on the account while Souza will focus on bigger picture initiatives. In addition to his GM duties Souza is tasked with developing other global accounts. He’ll report to Isobar U.S. Co-CEOs Geoff Cubitt and Jeff Maling.