Is Twitter a ‘Look at This’ social network?

According to a recent survey by Twitter and Publicis Media, the different social platforms fall into different categories. For example, YouTube is the place where visitors go to learn new things while Facebook and Instagram are a destination for ‘look at me’ type individuals. On the other hand, Twitter is more of a ‘look at this’ platform. Twitter along with Publicis Media and research partners Firefish and The Number Lab surveyed 1,490 users of social media networks through both – in-person interviews and online surveys to understand the impact of advertising on popular platforms including Twitter, Instagram, YouTube, and Facebook. Twitter in a blog post explained that more and more people are using social media nowadays with an average user spending at least two hours per day on various platforms. However, what once started as a mode of communication between friends and family members has evolved a lot farther than that – the microblogging network acknowledges. This is why users are making use of multiple platforms to access all the information that they may need.