Is 360-degree and VR video the future of marketing?
Marketing Tech News | July 06, 2017
Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns. Brands across numerous industries have seen significant success via their use of 360-degree video and VR. For example, Hong Kong Airlines’ 360-degree ad was 35 times more effective than the same traditional 2D ad. Google, Facebook and YouTube continue to dominate the digital ad space as creators are using the medium of 360-degree video and VR across industries.