Instagram outshines Facebook’s flagship service

Even though Facebook is older and has a significantly larger user-base than any other social media platform its growth is gradually being overshadowed by Instagram.
A recent survey conducted by the financial services firm Cowen indicates that the time spent on the Facebook app by its 1.52 billion daily active users is slowly diminishing while Instagram, the Facebook-owned photo-sharing app is growing exponentially.
In fact, the quarterly survey by Cowen shows that in the first quarter of 2019, the average daily time spent on Facebook by US-based users dropped to 49 minutes from the 51 minutes that was recorded three months ago. Interestingly, the 2017 Q1 report shows Facebook users to be spending an average of 58 minutes on the app.