Instagram Announces Global Expansion of Hidden Like Counts Test

After expanding its test of hidden like counts to US users this week, Instagram is now broadening the experiment to all regions. While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community. Instagram hasn't specifically explained what 'positive' means in this context, so we don't know what metrics or indicators Instagram is using to measure the impact of the change.