Instagram Adds New 'Countdown' Sticker to Instagram Stories

Instagram has added a new 'Countdown' sticker for Stories, which displays a timer for a chosen event. The new option was first spotted by social media expert Matt Navarra, and full credit to the team from Later for their rundown (and screenshots) of the new functionality. As you can see here, the Countdown sticker is now available within the Stories sticker tray - choose it, and you can then select the end date and time of the countdown and the color of the sticker itself. You can then add the sticker to your story but the real key element is this