Influencers In The Marketing Industry

According to TapInfluence, the annual 2017 “Tap Ten” digital advertising spend will overtake traditional advertising by the end of 2016 with the margin expected to grow in 2017. And, in a recent eMarketer survey, the stats are all pointing towards exponential growth in influencer marketing, says the report. 84% of marketers are expected to take on influencer marketing in the next 12 months.With extensive experience in the industry, the TapInfluence insights team has identified it’s top trends for the new year with key insights to inform marketers’ 2017 digital marketing strategies. Leading the “Tap Ten” announcement is TapInfluence CEO, Promise Phelon. Over the past year alone, Phelon has seen influencer assignments grow in TapInfluence by almost 90% and expects growth to continue in 2017.  Phelon says that “   consumers don’t listen to brands because they’re not human… Influencers are real people… that’s why they are able to engage their audiences… he influencer marketing space is so new that marketing executives are still doing many things incorrectly… The TapInfluence 2017 predictions are a guide that will help marketers move the needle and drive sales… ”