Influencer Study Puts Email Last In ROI

Email marketing came in last in ROI in a study on influencer marketing by SocialPubli.com — a finding contradicted by many other surveys. Of 150 marketers polled, only 2% say email produces the best ROI.In contrast, 35.3% cited influencer marketing, while 29.4% named SEO, 21.6% cited social ads and 11.8% named SEM.However, a survey by Adestra last year found that 73% are getting good to excellent ROI from email, with SEO coming in second. And the Data and Marketing Association documents an email ROI of 124%.The survey also shows that 93% of the respondents are using influencer marketing, and that 84% find it effective. In addition, 72% have been using it for more than one year.However, 37% deploy it only on special occasions, and only 30% have an “always on” strategy. Twenty-five percent say they use it frequently.