Influencer Marketing, Twitter and SEO

It’s always been important to think about tying your marketing strategy together but that’s especially true now in the digital world. One of the most important ways to drive traffic to your website is search engine optimization (SEO). As early as 2009, search engines for Bing and Google started indexing tweet information and Twitter bios through their algorithms, but it’s unclear how many tweets are being indexed or how they specifically tie to SEO. That being said, there’s plenty of opportunity to extend your digital footprint from the social world into the digital one. So where do you begin when digital and social worlds collide?