Indian Hotels takes online route to cut costs, drive growth
Over the past one year, the Tata group firm has doubled investments to create its own digital platforms, aiming to earn half its revenue through online bookings in the next five years. The hotel chain has so far driven sales through traditional channels, direct marketing and through online travel agencies—a model it finds expensive. As of 31 March, the firm’s consolidated debt stood at Rs.4,386 crore.