India will be fastest growing advertising market in 2016, says Maxus CEO Lindsay Pattison
NEW DELHI: India will be the fastest growing advertising market this calendar with total ad spend rising 15%, says Lindsay Pattison, global chief executive at media buying agency Maxus.
"The big growth driver will be ecommerce, followed by telecom, including the rollout of 4G services, the automobiles sector and fast moving consumer goods," Pattison told ET.