Improve Engagement by Monitoring Social Media Platforms
Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way lecture, but a means of building relationships with your target audience. Your goal is to get your readers and followers on social media to take the actions you want them to.