Impartner, a provider of partner relationship management (PRM) solutions, has updated its partner marketing automation (PMA) platform to include more "Do it for Me" options to automate co-selling and co-marketing. These updates are included in Impartner's Through-Channel Marketing Automation (TCMA) platform, which was recently named a leader in the G2 2023 Winter Reports. The new "Do it for Me" automation options provide partners with pre-built content, campaigns, and materials to help them collaborate on co-selling and co-marketing initiatives.
The PMA platform now includes a "Do it for me" option for email marketing, allowing partners with no marketing experience to share their marketing contact lists with a vendor and opt-in to hands-off email campaigns sent on their behalf. This will help partners market their products and services more quickly and with less effort than ever before.
"Anyone without any marketing experience can use Impartner for joint marketing with channel partners. For most marketing, partners opt-in, send a couple of assets, and the system does the rest—the brand updates the content. We've also created a 'Do it for me' option, making our PMA platform the most partner-friendly marketing automation system available."
Gary Sabin, VP of Product at Impartner
The PMA platform also includes Promotion Syndication, which allows brands to create a library of banner ads that partners can use and helps companies manage co-marketing efforts more effectively. In addition, Impartner has added a "Get Started" tab to its Marketing Center with video tutorials and a dashboard to show progress toward key performance indicators. All these changes to the PMA platform make it easier for partners to market their products and services quickly and efficiently.
About Impartner
Impartner is the fastest-growing and most award-winning provider of channel management technologies. Its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions help companies around the world manage their relationships with partners, drive demand through partners, and speed up revenue and profitability through indirect sales channels. It is based out of Utah