Martech
Business Wire | October 25, 2023
Diligent, a leading GRC SaaS company, today announced the expansion of its global partner program with the addition of several new partners across Asia Pacific, Latin America and North America. The latest partnerships add to a network of 120 + partners worldwide across the technology, consultancy, sustainability and legal industries that add value to Diligent’s customers and seek to deliver modern governance, risk, compliance, audit and ESG solutions to leading organizations.
“Across the globe, reporting requirements are becoming more rigorous — particularly pertaining to climate and cybersecurity,” said MarKeith Allen, Chief Customer Officer at Diligent. “Now more than ever before, organizations need a well-defined governance, risk and compliance function to drive organizational health. These global partners help us bring leading software and best practices to customers around the world, helping them to drive greater impact and lead with purpose.”
Companies today are facing an increasing and evolving set of risks, and having an integrated view of those risks is key to long-term health and success, said Prakash Balebail, CEO and founder of Estuate. At Estuate, we are always looking to add value to our customers across the globe with innovative technology solutions. As the market leader in GRC software, Diligent was a natural choice to partner with to help our customers manage unforeseen risks, be compliant and drive efficiencies.
Select organizations Diligent has partnered with recently include:
aceia — An Australian-based professional services practice that specializes in internal audit and risk management. Through the partnership, Australian and New Zealand customers will benefit from the combination of Diligent’s leading GRC solutions with aceia’s deep internal audit and risk management expertise and advisory services.
Estuate Inc. — A California-based leading technology services company focused on helping customers maximize their return on investment for GRC initiatives through best-practice led implementation and customer-centric approach. Through Diligent’s partnership with Estuate, business leaders can access leading solutions across governance, risk and compliance to make better decisions more quickly.
Future Core — A Mexico-based IT and cybersecurity consultancy that advises clients on their path to digital transformation, providing cutting-edge solutions aligned to their business objectives. Through the partnership, Future Core will help its customers mitigate risk and stay ahead of a world that’s constantly changing using Diligent’s best-in-class IT Risk, ESG and Boards & Governance solutions.
Konesens Development — A leading consultancy offering ESG services including action-oriented training, metrics-based reporting, and sustainable development services to promote equity and inclusion. Konesens' customers can now access Diligent ESG as a preferred comprehensive reporting platform among its suite of tools.
RARE Sustainability + Advisory — An Australian-based sustainability consultancy that assists companies with ESG strategy and related disclosures. Now, customers can benefit from Diligent’s market-leading ESG data collection and reporting solutions in addition to RARE’s consultancy services, to become better equipped to meet ESG disclosure requirements.
SUMAQ Financial Communications — A Brazilian-based technology consultancy providing Latin American publicly traded companies with cutting-edge financial communication technologies, so they can maximize productivity and performance while minimizing costs and reducing workloads. Through the partnership, customers looking to adopt software to respond to regulatory demands and enhance governance practices can leverage Diligent as a preferred solution.
Weave Solutions Inc. — A Philippines-based professional outsourcing company connecting organizations with the best people and digital transformative solutions to achieve operational excellence in their businesses. Diligent’s industry-leading GRC platform is now the solution of choice to help Weave’s clients enhance their corporate governance programs through software.
The Diligent Partner Program is the first to offer partners a single source to meet all their GRC and ESG needs. Through the program, partners can build their GRC and ESG practices by referring and reselling, deploying, customizing, and integrating Diligent’s comprehensive suite of solutions.
About Diligent
Diligent is a leading GRC SaaS company that gives organizations the tools and solutions they need to bring clarity to complex risk, elevate impactful insights and get ahead of a world that is constantly changing. With solutions across governance, risk, compliance, audit and ESG, Diligent empowers more than 1 million users and 700,000 board members and leaders to make better decisions, faster. No matter the challenge. Learn more at diligent.com.
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Marketing Strategy
Business Wire | October 17, 2023
SmartBear, a leading provider of software development and visibility tools, has appointed Sean McGinn as SVP Global Indirect Sales and Worldwide Partners to lead the company’s global channel and partner efforts. He was previously Global Head of Partnerships at Tamr, a leader in data products, where he developed a partnership and alliances program with major cloud vendors, select resellers, strategic ISVs, and systems integrators globally from the ground up. Sean brings more than 25 years of business development and channel partner experience from multiple enterprise software companies.
We are delighted to have Sean join the SmartBear team, said Melissa Campbell, CRO at SmartBear.
"With over two decades of experience driving partner-led revenue growth, Sean has consistently shown an exceptional ability to build strong strategic partnerships, lead high-performing sales teams, and scale business through indirect channels. Our partners are a crucial component of our success, and Sean's experience will help us continue providing maximum value to these important relationships. We are confident Sean will seamlessly integrate into our culture of excellence and customer focus as we continue providing best-in-class solutions to dev teams across the software development lifecycle.”
Prior to Tamr, Sean served SAP for 12 years in various business development and partnership roles, including leading strategic cloud partnerships for SAP's enterprise-focused cloud business. He was Vice President, Global Systems Integrators at Virtustream and Director, Channel Strategy and Development at Enterasys Networks, among other roles. Sean began his career in the U.S. Army as a military intelligence officer stationed at various U.S. and overseas locations, including Brussels, Belgium; Izmir, Turkey; the Pentagon, Washington D.C.; and the Republic of Korea.
“High-performing partner and channel teams are key to scaling company revenue and driving profitable growth,” said Sean McGinn. “In concert with cross-functional departments, I am looking forward to working with the SmartBear team to dramatically scale our indirect sales efforts while supporting everyone’s contributions as they continue to grow in their careers.”
SmartBear has been strengthening its presence in the EMEA and APAC regions, home to a wealth of technical talent and some of the world's fastest-growing economies where there is increasing demand for software development tools. Local partners are participating in panel discussions at SmartBear Connect London, taking place on Wednesday, October 11, 2023.
SmartBear strategic partners are part of a globally growing network of cloud vendors, ISVs, and solution providers, including distributors, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs).
To learn more about the SmartBear Partner Program, visit: https://smartbear.com/partners/overview/
About SmartBear
SmartBear provides a portfolio of trusted tools that give software development teams around the world visibility into end-to-end quality through test management and automation, API development lifecycle, and application stability, ensuring each software release is better than the last. Our award-winning tools include SwaggerHub, TestComplete, BugSnag, ReadyAPI, Zephyr, PactFlow, and Stoplight, among others. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, we meet customers where they are to help make our technology-driven world a better place. SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. Learn more at smartbear.com, or follow on LinkedIn, Twitter, or Facebook.
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Channel Partnerships
Business Wire | November 03, 2023
Sevco Security, the cloud-native CAASM platform that delivers the industry’s most accurate, continuously updated IT asset inventory, today announced the launch of the Sevco Channel Partner Program, including an incentive-based program to reward channel partner representatives for driving new deals and evaluations with Sevco. This new tiered sales performance incentive fund (SPIFF) program includes generous monetary incentives and significant discounts on Sevco’s SaaS-based 4D Asset Intelligence Platform for its partners.
“We’re excited to announce the launch of the Sevco Channel Partner Program because we understand how integral channel partners are for organizations trying to understand the cyber tool landscape, simplify the procurement process, and drive immediate value by understanding how these tools deliver better outcomes together,” said Trace Sheridan, Director of Strategic Partnerships at Sevco Security. “Because our platform is able to identify previously unknown devices within an IT environment, Sevco is uniquely positioned to better help our reseller community understand their customers’ asset landscape through correlation of device, user, software and vulnerability data.”
In today’s cloud-native business environment, most organizations have the tools necessary to help secure their IT environments. However, they likely don’t have full visibility into how well those tools are deployed across company-owned assets. This lack of visibility into the assets that need to be managed and protected upends the very foundation of every major security framework, presenting a major challenge for security teams – how can you protect what you can’t see?
Sevco’s 4D Asset Intelligence Platform provides comprehensive real-time asset visibility and fulfills CIS Critical Security Control 1: actively managing, inventorying, tracking, and correcting all enterprise assets. Sevco automates discovery and remediation of security gaps, vulnerabilities, and risks. With the asset data and real-time intelligence provided by Sevco, security teams can make faster, accurate, evidence-based decisions to close security gaps that appear when devices are unprotected.
The Sevco 4D Asset Intelligence Platform integrates seamlessly with existing security stacks at scale, allowing service providers to quickly increase security operations center (SOC) efficiency and better serve their customers by protecting them from threats.
The Sevco Channel Partner SPIFF will run from November 1, 2023 until January 31, 2024 – all deal registrations must be submitted by January 31, 2024.
About Sevco Security
Sevco is the cloud-native CAASM platform delivering the industry’s most accurate, real-time IT asset inventory. Hundreds of companies rely on Sevco's 4D Asset Intelligence engine to bridge the gap between IT and security teams. By providing a continuously updated inventory of assets across IT, public/private cloud, IoT devices, operational technology (OT), supply chain, contractors and remote users, Sevco autonomously identifies and closes previously unknown security gaps, while dramatically improving incident response. Sevco’s patented asset telemetry uncovers significant security gaps and out-of-compliance assets in every deployment without fail. Founded in 2020 and based in Austin, Texas, Sevco is backed by SYN Ventures, .406 Ventures, Accomplice, and Bill Wood Ventures.
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Martech
Awin Global | September 27, 2023
Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regain control over their ad spend, create lasting marketing partnerships and generate more revenue.
The Challenge: Big Tech’s Dominance of Digital Ad Spend
Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money.
Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year.
The Solution: Choice, Control, Customization and ROI
Awin recognizes the need for an alternative as companies increasingly prioritize their own bottom line and look for media investments they can trust. Its upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering them to achieve their marketing goals in an increasingly competitive environment.
The Awin partner ecosystem allows brands to confidently break free from these costly models, offering:
Choice: Brands can quickly discover and choose from over 1 million affiliate partners that align with their marketing objectives via Awin’s AI-powered Partner Discovery tool.
Control: Brands can easily measure the value and impact of their investments using new in-depth funnel and journey path reports to understand how their customers find them online. And powerful sector benchmarking shows how they stack up against competitors.
Customization: Brands can use new datapoints and flexible compensation models to create custom incentives that focus only on the most valuable marketing actions, ensuring cost efficiency.
ROI: With their affiliate programs built to drive highly-targeted marketing value, brands can enjoy a $14:1 return on their ad investment when working with Awin.
Choice, control, and customization are critical to creating mutually-beneficial and lasting relationships in any business, particularly within digital marketing, said Adam Ross, CEO of Awin.
"Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create their own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of their marketing, giving them the freedom to grow their own way."
To learn more about Awin’s partner ecosystem, please visit: https://awin.link/partnerecosystem
About Awin
Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.
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