Customer Experience

Impartner Announces 7th Annual Customer and Industry Event

Customer_Industry_Event

Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference.

ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks.

On this, Dave R Taylor, Impartner CMO, stated

At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results.

[Source: Cision PR Newswire]

Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives.

ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others.

In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures.

Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence.

ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships.

About Impartner

Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.

Spotlight

Cloud (Saas) technology is known for being a cost-effective solution with quicker implementations, minimal use of hardware, and low maintenance costs. For your indirect tax function, regardless of whether you use native ERP functionality or an integrated on-premise tax engine to calculate tax, there are both external and interna


Other News
Marketing Strategy

Senior Global Channels and Alliances Leader Joins SmartBear to Support Partner Growth Worldwide

Business Wire | October 17, 2023

SmartBear, a leading provider of software development and visibility tools, has appointed Sean McGinn as SVP Global Indirect Sales and Worldwide Partners to lead the company’s global channel and partner efforts. He was previously Global Head of Partnerships at Tamr, a leader in data products, where he developed a partnership and alliances program with major cloud vendors, select resellers, strategic ISVs, and systems integrators globally from the ground up. Sean brings more than 25 years of business development and channel partner experience from multiple enterprise software companies. We are delighted to have Sean join the SmartBear team, said Melissa Campbell, CRO at SmartBear. "With over two decades of experience driving partner-led revenue growth, Sean has consistently shown an exceptional ability to build strong strategic partnerships, lead high-performing sales teams, and scale business through indirect channels. Our partners are a crucial component of our success, and Sean's experience will help us continue providing maximum value to these important relationships. We are confident Sean will seamlessly integrate into our culture of excellence and customer focus as we continue providing best-in-class solutions to dev teams across the software development lifecycle.” Prior to Tamr, Sean served SAP for 12 years in various business development and partnership roles, including leading strategic cloud partnerships for SAP's enterprise-focused cloud business. He was Vice President, Global Systems Integrators at Virtustream and Director, Channel Strategy and Development at Enterasys Networks, among other roles. Sean began his career in the U.S. Army as a military intelligence officer stationed at various U.S. and overseas locations, including Brussels, Belgium; Izmir, Turkey; the Pentagon, Washington D.C.; and the Republic of Korea. “High-performing partner and channel teams are key to scaling company revenue and driving profitable growth,” said Sean McGinn. “In concert with cross-functional departments, I am looking forward to working with the SmartBear team to dramatically scale our indirect sales efforts while supporting everyone’s contributions as they continue to grow in their careers.” SmartBear has been strengthening its presence in the EMEA and APAC regions, home to a wealth of technical talent and some of the world's fastest-growing economies where there is increasing demand for software development tools. Local partners are participating in panel discussions at SmartBear Connect London, taking place on Wednesday, October 11, 2023. SmartBear strategic partners are part of a globally growing network of cloud vendors, ISVs, and solution providers, including distributors, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs). To learn more about the SmartBear Partner Program, visit: https://smartbear.com/partners/overview/ About SmartBear SmartBear provides a portfolio of trusted tools that give software development teams around the world visibility into end-to-end quality through test management and automation, API development lifecycle, and application stability, ensuring each software release is better than the last. Our award-winning tools include SwaggerHub, TestComplete, BugSnag, ReadyAPI, Zephyr, PactFlow, and Stoplight, among others. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, we meet customers where they are to help make our technology-driven world a better place. SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. Learn more at smartbear.com, or follow on LinkedIn, Twitter, or Facebook.

Read More

Marketing Strategy

Corero Announces "Partner-First" Go-to-Market Strategy

PR Newswire | October 04, 2023

Corero Network Security (LON: CNS), the specialists in distributed denial of service (DDoS) protection solutions, today unveiled its "partner-first" go-to-market strategy and enhanced partner program. Effective October 1, all new Corero business globally will be sold in collaboration with its channel partners. Today, the majority of Corero new business is conducted with partners. The next stage in the go-to-market strategy will focus on investing in strategic partnerships and driving Corero's growth plans through them. Our partnerships play an integral role in our success, and we are committed to investing in these relationships, said Tanya Alfonso, Chief Revenue Officer at Corero Network Security. Partners will enjoy high satisfaction and recurring revenue. Working hand in hand, we can accelerate the momentum we are seeing today. Incorporating partner feedback, Corero's revamped partner program includes: Turnkey marketing campaigns for lead generation Simplified two-tiered program with clear partner deal discounts New partner portal with enhanced collaboration on leads and opportunities Corero subject matter expert sales support "Strengthening our ties with our channel partners is not just a strategy; it's a commitment to mutual growth and customer satisfaction, with our customers ultimately benefiting," said Erik Britt-Webb, Vice President of Strategic Alliances and Channel at Corero Network Security. Speaking on behalf of Netceed, one of Corero's best channel partners, James DeCoe, Senior Vice President of Products, Procurement, and Technology, said, "Netceed has a long-term relationship with Corero. They are among our most successful security partnerships. Their values and commitment to partnership are underscored by their strategy of only servicing customers through partners and the addition of their enhanced partner portal. Netceed is proud to continue our strong partnership together with Corero." To learn more or become a partner, visit www.corero.com/partners. About Corero Network Security Corero Network Security is a leading provider of DDoS protection solutions, specializing in automatic detection and protection solutions with network visibility, analytics, and reporting tools. Corero's technology protects against external and internal DDoS threats in complex edge and subscriber environments, ensuring internet service availability. With operational centers in Marlborough, Massachusetts, USA, and Edinburgh, UK, Corero is headquartered in London and listed on the London Stock Exchange's AIM market (ticker: CNS). For more information, visit: https://www.corero.com.

Read More

Martech

One Identity Unveils Partner PLUS for Enhanced Partner Proficiency

One Identity | October 10, 2023

One Identity has announced the launch of Partner PLUS Program, designed to equip its partners with the most comprehensive tools and knowledge necessary for seamless product implementation. By participating in this program, the company’s partners will gain the ability to more effectively address existing and emerging customer needs while identifying fresh market opportunities. This initiative serves as an extension of One Identity's well-regarded partner initiatives, with a specific emphasis on programmatic solutions that entail intricate implementations, including but not limited to Safeguard for Privileged Access Management (PAM), One Identity Manager for Identity Governance and Administration (IGA), OneLogin for Access Management, and Active Roles for Active Directory Control. Paul Cameron, Chief Revenue Officer of Intragen, expressed appreciation for a vendor's initiative in creating a service-led program that acknowledges the competence and experience of their partners. The objective is to empower end-users to make more informed decisions when choosing their preferred partners. Bart Kollau, Managing Partner at AspisID, said, We are very happy to be part of the new One Identity Plus program.” He added, “We started our business six years ago, and we are fully focused on One Identity. We could only achieve this with the help and support of One Identity. Our investments in our people, quality and One Identity is fully recognized by One Identity. With the presence of the new Plus program we can keep on investing in happy customers. [Source – Globe Newswire] Introducing the new program underscores One Identity's commitment to channel partnerships and market leadership. As the company expands its partner program offerings to cater to the intricacies of unified identity, it recognizes the critical importance of certified resources for effectively deploying One Identity solutions, particularly in the Identity and Access Management (IAM) and Privileged Access Management (PAM) markets. This program strategically addresses the resource challenges partners and customers face, empowering them to scale their services to a wider customer base and a broader range of applications. It aligns with market growth and highlights One Identity's dedication to equipping its partners for success. About One Identity One Identity provides comprehensive identity security solutions to enhance its clients' overall cybersecurity framework and safeguard the individuals, applications, and critical data integral to their business operations. The company’s Unified Identity Security Platform seamlessly integrates top-tier functionalities, including Identity Governance and Administration (IGA), Identity and Access Management (IAM), Privileged Access Management (PAM), and Active Directory Management and Security (ADMS). This integration empowers organizations to transition from a disjointed approach to identity security to a unified, holistic strategy.

Read More

Martech

Asimily Introduces a Partner Program for Its Channel Partners’ Success

Asimily | October 12, 2023

Asimily has introduced its channel partner initiative, 'Launch.' This innovative program is designed to equip global technology and service providers, security resellers, and managed service providers (MSPs) with the comprehensive resources required to offer Asimily's revenue-generating solutions to their clientele. The experienced security channel team at Asimily is supporting 'Launch,' with Peter Hancock, Vice President of Global Channel Sales and Strategic Partnerships, in charge. The program is specifically designed to bolster Asimily's channel-focused go-to-market approach. Peter Hancock said, The financial and reputational costs of data breaches and ransomware attacks via internet-connected devices and equipment are growing quickly. Our partner-friendly solutions enable security resellers, MSPs, and integrators to mitigate those risks, keep their clients from becoming the latest headline, and grow revenue with a program that is focused on making them successful. [Source – Globe Newswire] Asimily finds all internet-connected devices and equipment in different networks using data from the devices, algorithms, and already-set-up device profiles. So, the solution makes it easier to manage vulnerabilities in a structured way, speeds up the analysis of possible exploits, and automatically ranks threats to help with forensic incident response while keeping business operations running as smoothly as possible. Russell Feldman, Senior Vice President of Global Sales at Asimily, emphasized that IoT device fleets in organizations play a vital role, serving as critical assets on which employees and customers rely daily. He highlighted that Asimily's central mission is to protect these complex networks and data robustly. 'Launch' is instrumental to success in collaboration with growth partners worldwide. This new program is designed to provide the necessary scale and insights, offering innovative IoT security solutions that empower current and potential customers to address security threats consistently. About Asimily Asimily, a leader in risk management platforms, specializes in fortifying IoT devices across various sectors, including medical, diagnostic, life sciences, pharmaceutical, and enterprises. The company's core mission is to equip businesses with proactive, efficient, and easily accessible cybersecurity solutions, enabling them to safeguard their digital assets effectively. Asimily's offerings encompass a range of critical capabilities, including inventory and visibility, vulnerability mitigation, threat detection and incident response, and risk modeling.

Read More

Spotlight

Cloud (Saas) technology is known for being a cost-effective solution with quicker implementations, minimal use of hardware, and low maintenance costs. For your indirect tax function, regardless of whether you use native ERP functionality or an integrated on-premise tax engine to calculate tax, there are both external and interna

Resources