IAB's new handbook signals growth of affiliate marketing

The Interactive Advertising Bureau (IAB) Australia has released an industry handbook on affiliate marketing in a bid to better educate the market on this growing digital marketing technique.

The handbook is the first piece of work to come out of the association’s Affiliate Marketing Working Group, established in July, and outlines the mechanisms of affiliate marketing, different types of affiliates, key players and how to utilise technologies.

Affiliate marketing is a form of performance marketing that rewards third-parties for each visitor or customers they bring to a brand’s ecommerce offering.