How you should be leveraging native ads in 2017

As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising is “a form of paid media in which the ad experience follows the natural form and function of the user experience in which it is placed.” Essentially, an ad is considered to be native when it looks like it was meant to be there. The form of the ad will match the visual aesthetics of the page or experience in which it is served. A native ad will behave and represent itself to function just like natural content. Defining what native advertising means to your brand, and the teams and partners needed to be successful, will create a focused effort that goes beyond the buzzword.