How Valassis used bots on Facebook Messenger to drive offlline auto sales
Marketing Land | September 26, 2017
The program was successful because it also included qualified ad targeting and human follow-up. Bots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is accurate, but as always, there’s a more complex story beyond the hype. There’s also the very real risk of poor execution.