How to make Facebook advertising worth your precious dollars

About a third of small businesses are starting to use Facebook advertising to promote their businesses. By comparison, about a quarter are advertising on Google, and roughly between 1 percent and 10 percent are putting dollars toward LinkedIn, Twitter and Instagram. This is according to a recent survey SurePayroll conducted of small business owners nationwide. However, while it’s promising that small business owners are branching out their marketing efforts to these platforms, many reported that they didn’t see great results. Given how much each dollar matters to a small company, it’s hard to endorse experimenting with advertising when it doesn’t appear to be working. At the same time, as the second biggest ad platform after Google, Facebook in particular offers a lot of potential to reach people who could become customers. Consider that, according to their latest earnings report, the average Facebook user spends 50 minutes a day on the platform.