How To Handle Surge In Online Traffic Boosting Sales Up To 11%

Black Friday last year saw a staggering $5bn spent online in the US and £1.4bn spent online in the UK; with research showing that just a one-second delay in page-load time equates to 11% fewer page views, which could have severe repercussions for a retailer brand.The top 500 retailers earn an estimated $6.5bn from social shopping in 2017, up by 24% from 2016, according to a report by Kantar TNS.This shows that social media platforms are becoming a marketing tool for generating online purchases, thus retailers cannot afford to be unprepared for this staggering amount of data traffic.Eleni Coldrey, Equinix’s EMEA lead for innovation in Financial Services told Data Economy: “If e-commerce players get digital payments and all its many moving parts that require real-time collaboration across various mobile networks right, major online sales can be some of the most lucrative milestones in the annual retail calendar.