How brands can play the driving role in the evolving influencer marketing arena
Marketing Tech News | October 18, 2018
Influencer marketing has become all the rage in an industry where social media is increasingly at the epicenter. The early days of influencer marketing were characterised by a less than structured approach and lacked what would usually be considered a stitched-up strategy. Then larger brands began dabbling in the space under the advice and counsel of third-party influencer marketing specialists, who brought methodology to the process. The net result was a rise in positive brand sentiment that has been repeatedly proven not only by industry surveys but through campaign performance.