How Brands Can Benefit From the Social Media Multiplier Effect

Smart companies are finding uses for social media beyond advertising and consumer engagement. They’re using it to brand-build from the inside out Ever since marketers started putting up Facebook fan pages and creating Twitter accounts for their brands, they have recognized the benefits of social media. Here are channels that help them directly engage with customers, build brand affinity and share content such as articles, photos and videos at low cost. Marketers continue to make social a priority and will boost their social media investments from 10.6% to 20.9% of budgets over the next five years, according to the most recent results of The CMO Survey.