CONTENT MARKETING

Hawke Media and Junction AI Join Hands to Challenge Brands to Dump Your Agency

Hawke Media | July 13, 2021

Hawke Media, one of the rapidly increasing digital marketing consultancies in the nation has collaborated with the global, artificial intelligence start-up, Junction AI to motivate brands to audit the return on investment of their digital campaigns as suggested by their current marketing agencies "Hawke Media was based on the reason that there ought to be available to great marketing for everyone but that isn't generally the situation when working with specific agencies, leaving brands baffled and untrusting of their experience. This inspired Vance Reavie (CEO and Founder of Junction AI) to challenge brands to discover into their campaign insights to hold these agencies accountable. If it's not working, pivot," explains Erik Huberman, CEO & Founder of Hawke Media.

Junction AI proposals an unbiased review of campaign data, performance, and opportunity to bring key insights that can shed light on the gap between what brands are currently achieving, versus what they could be accomplishing. The core principle behind this type of data assessment is that if a brand is aware of why something is working, they can replicate that success again, and again for definite results with continued development on their return on investment.

"Brands require answers on what worked and why - it's the only way to grow revenue and reduce ineffective spend. It's our mission, to deliver easily accessible and explainable insights. Our partnership with Hawke Media is a great example of marketing leaders infusing analytics into their workflows and staff development, transforming to a data first culture," says Vance Reavie, CEO & Founder of Junction AI. The results given by AI-powered data can drive brands to make educated decisions on which they spend their money with based on data objectivity.

To Know More about Hawke Media:   

Established on the idea that every modern business needs a CMO-level expert to lead marketing efforts, Hawke Media specializes in custom, data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. Founded in 2014 by Erik Huberman and Tony Delmercado, Hawke Media is one of the nation's fastest-growing marketing consultancies and, while headquartered in beautiful Los Angeles, now has employees in 28 different states and counting. Its mission is to bring top-tier marketing to all brands because they deserve it. Acting as a full-service outsourced CMO, Hawke offers a wide array of digital marketing services on a month-to-month, a la carte basis.

Spotlight

While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines the need for businesses to be present - which is particularly relevant for local brands and those people seek recommendations from friends about.


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MARTECH

RentPath promotes accomplished Rentals.com leader, Nishant Phadnis, to drive continued innovation as Chief Product Officer

RentPath | January 05, 2022

RentPath, a Redfin company, and leading marketing technology and services platform for the rental industry, announced the appointment of Nishant Phadnis as Chief Product Officer. Phadnis steps into the role with ten years as an accomplished leader at RentPath as former General Manager of Rentals.com. As CPO, Phadnis will lead product development and oversee the renter experience for rent.com, Apartment Guide, and Rentals.com. He will also lead the continued innovation of RentPath's data-driven marketing solutions for multifamily owners and operators. We are thrilled to have Nishant step into this role, bringing his experience as a dynamic and driven leader on the Rentals.com team and an intellectual curiosity that pushes us to continually innovate. With Nishant at the helm, we're excited to amplify our mission to deliver data-driven solutions that help property managers fill vacancies and renters to find a place to call home." Jon Ziglar, RentPath CEO Since joining RentPath in 2012, Phadnis has contributed to the company's extensive growth and served in various influential roles including Chief of Staff to the CEO, Director of Strategy and Corporate Development, and Finance Manager. During his time as GM of Rentals.com, he successfully led a cross-functional team across product development, marketing, sales, operations, and finance, greatly expanding the capabilities of the Rentals.com platform to include screening, online applications and rental payments. "I am extremely excited to build on the momentum that RentPath has achieved over its long heritage of being the preferred destination for both renters and property managers, now leading this new evolution of the business," said Phadnis of his new role. "Having been with RentPath for nearly a decade, I have seen first-hand the challenges both sides of this marketplace have, and the endless opportunity for technology to solve and remove friction across the journey of finding or listing a rental home." Prior to RentPath, Phadnis also spent five years at GE, where he held management positions within business development (M&A) and finance. During his tenure, he evaluated the state of readiness for mergers and acquisitions around resource planning, data collection, strategy and risk. Additionally, he led on-site integrations for several companies with a total enterprise value of $11 billion, both domestic and international. Phadnis is a graduate of GE's Financial Management Leadership Program, and also graduated with Magna Cum Laude honors from the University at Albany where he received his degree in Accounting and Business Management. About RentPath RentPath is the only marketing and automation platform that engages prospective residents through the entire renter journey, maximizing leads and occupancies with unparalleled ROI. Through its broad network of rental listing sites including rent.com, ApartmentGuide.com and Rentals.com, RentPath connects property owners and managers with over 10 million high-intent, in-market renters per month. In addition, the RentPath platform powers a full suite of best-in-class digital marketing solutions across search advertising, social media, email marketing, web chat, resident communication, reputation management and more. RentPath's holistic solutions simplify the rental search experience for renters while driving occupancies and efficiencies for property managers and owners. RentPath is a Redfin Company.

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CHANNEL PARTNERSHIPS

Acceleration Partners Expands its Global Partnership Marketing Services with Acquisition of Grovia

Acceleration Partners | May 05, 2022

Acceleration Partners, the leading global partnership agency, announced the acquisition of Grovia. The Seattle-based company strengthens Acceleration Partners' existing suite of partnership marketing services with a powerful recruitment platform that helps companies discover high-quality affiliates, influencers and publishers at scale. "Technology is a critical element of our growth plan. Grovia's technology enables us to take an innovative step forward by enhancing our ability to find, recruit and activate new revenue-generating partners at a global scale while maintaining our personalized approach. I'm excited to welcome the Grovia team to Acceleration Partners and look forward to the great work we'll do together," Matt Wool, CEO of Acceleration Partners Grovia's platform intelligently recommends personalized partner prospects, prioritizing those that attract visitors with high purchase intent. The technology is a strong fit with Acceleration Partners' existing suite of solutions and services, which includes partner program design, strategy, recruitment, management, and optimization. Combining capabilities enhances Acceleration Partners' ability to meet the end-to-end needs of customers – from smaller organizations just getting started with affiliate marketing to full-service Fortune 500 enterprises that need a fully scoped and managed affiliate and partnership program. "Since its founding, Grovia's focus has been on building the future of partners connection," said Ian Brodie, Co-Founder and CEO of Grovia. "Acceleration Partners' expertise, global footprint and powerful performance data will accelerate our pursuit and make sustainable partner program growth more achievable for companies worldwide." The Grovia deal marks the third acquisition for Acceleration Partners since partnering with Mountaingate Capital two years ago. In January 2021, Acceleration Partners joined forces with Streamline Marketing. A few months later, the company acquired the affiliate program management business of R.O.EYE. The extraordinary growth trajectory has continued with ongoing leadership team expansion, including the promotion of Matt Wool to CEO last December. About Acceleration Partners Acceleration Partners is the recognized leader in partnership marketing and a five-time International Performance Marketing Award (IPMA) winner in the "Best Performance Marketing Agency" category. Acceleration Partners manages programs in more than 40 countries for more than 170 brands including Target, Stitchfix, Noom, Redbubble, and GoToMeeting. Acceleration Partners' global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing areas, including affiliate, influencer, content, mass media, and B2B partner marketing. About Mountaingate Capital Mountaingate Capital, based in Denver, CO, is a private equity firm that specializes in building and empowering companies with strong growth potential and engaged leadership teams. The firm was launched by a team of partners with deep investment expertise in four distinct market sectors: marketing services, business/industrial services, specialty distribution and specialty manufacturing.

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CONTENT MARKETING

Infosys to Acquire Digital Experience and Marketing Agency, oddity

Infosys | March 23, 2022

Infosys a global leader in next-generation digital services and consulting, today announced a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys' creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey. With more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei, oddity is one of the largest independent digital agencies from Germany. Enabling digital transformation for leading German omni-channel, e-commerce retailers, leading FMCG brands and global mobility providers, oddity has a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services across Europe and China. Together with Infosys' earlier acquisition of WONGDOODY, which offers creative and marketing services, oddity will help global CMOs, and businesses thrive in a digital commerce world with complementary skills and expertise. As part of Infosys' digital experience and design offering, oddity will become part of WONGDOODY, an Infosys company, and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India. Ravi Kumar S, President, Infosys, said, "We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity's digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys' prowess in technological transformation." "The future of better human-centered marketing lies in the symbiosis of creativity and technology (data, automation, AI). This is where we see the opportunity for a unique differentiation together with Infosys and WONGDOODY. We are ambitious to further develop our services jointly and are proud to become part of one of the world's most respected digital tech companies." oddity founders Frank Boegner, Marc Bürkle, Simon Umbreit and Christian Gölz Ben Wiener, CEO, WONGDOODY, an Infosys company, added, "Meeting oddity was like meeting a long-lost twin. We share the same values and vision around the power of creativity to accelerate digital transformation for our clients, while recognizing that it's our people and culture that drive our success. We are united in our shared belief that digital transformation is at its best when it is consistently approached from a people-based, needs-centred perspective." The acquisition is expected to close during the first quarter of fiscal 2023 (April 2022), subject to customary closing conditions. About oddity oddity is a digital communication and commerce agency, here to find better answers for people's needs in our on-demand world by going deeper, co-creating, and empowering each other. With locations in Stuttgart, Berlin, Belgrade, Cologne, Shanghai, and Taipei, we provide over 300 digital experts a professional home. Co-creating with our clients, we craft digital solutions, brand worlds, campaigns, and liquid content for social media. Entire ecosystems that connect with customers, fostering brand loyalty while delivering a strong impetus to buy throughout a broad spectrum of sectors in B2B and B2C. About Infosys Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

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CHANNEL PARTNERSHIPS

Shoplazza Launches Partner Program -A Brand New Path Leading To More Entrepreneurs

Shoplazza | March 14, 2022

The Shoplazza Partner Program is an unique offering to connect global partners and developers with the consistently growing number of Shoplazza merchants. It intends to remove all the barriers and hassles from working with merchants, who possess various business needs and demands, by directly providing them with all the necessary tools and resources needed to make a success. The Partner Program has already opened two-tier collaboration channels to the market. Developer program It's designed for App and Theme Developers who intend to build or already have existing eCommerce-related Apps and themes for the growing merchants. Merchants may directly find the publicly listed App from Shoplazza AppStore, then install it to their store. It offers all necessary help documents and guidance to help both App and Theme developers to achieve their success at Shoplazza. As a developer, the revenue is generated through monthly subscriptions, annual and one-time purchase on the services or store themes. Affiliate Program The Shoplazza Affiliate Program is created to invite qualified influencers, digital marketers, online educators, content creators and anyone who wishes to educate and convert existing or unexplored audiences as being Shoplazza merchants, by earning commissions from their referrals. The preferred Affiliate Program Partners may meet the following criteria: Who owns and runs the active accounts on various social media platforms. Who may already have an established audience via different channels. Who creates original content, including training courses on open-source-training-platforms, articles, or guidance. Anyone who is experienced in eCommerce, digital marketing, online store operations, or other eCommerce platforms. Mutual-Investing Strategy from Shoplazza Strengthening Relationships with Shoplazza Growing Merchants Partners, developers, merchants invest in Shoplazza, now Shoplazza invests back. It is an utterly simple equation, but crafting a mutually beneficial Partner Program has long guided and always lies at the center point among many other priorities. Standing shoulder-to-shoulder with 360,000+ merchants and growing partners will definitely reshape the cross-border business landscape, also together build a NewGen digital business no one can imagine. This year, Shoplazza is inviting global partners, developers, service exports, affiliate collaborators to join the platform and share the rapidly growing opportunities with the newly launched Partner Program that prioritizes long-term investment and commitment to Shoplazza partner community. Shoplazza simply focuses on creating more opportunities to build a digital business and empower partners with more room to create and expand. The efforts include: Onboarding - the partner and developer onboarding process has been simplified to help launch and run faster. A fully functional and developed partner related help document archive will offer a step-by-step guide. Priority Partner Support - By leveraging Shoplazza credited customer support to help global partners and developers from different parts of the world, they can receive seamless support across different time zones. In addition to the resources and efforts launched throughout 2021, a lot have been planned for 2022 of the Partner Program. Shoplazza is currently heavily investing in online education. Shoplazza Academy has just embarked on its journey to get ready for fresh training focusing on business growth. Knowledge-HUB is also on the way to offering more commercialized learning resources this year. Why Build a Partnership with Shoplazza? At this point in time, Shoplazza has already empowered more than 360,000 eCommerce merchants of various shapes and sizes. As a truly global SaaS shopping cart pioneer, the efforts in terms of continuous investments and innovations over cloud architectures and security measures lie at the center among all other priorities. The infrastructure-level advancements enable merchants' endless possibilities to creatively present their brands and products to anyone at any corner of the world, meanwhile pulling all their precious financial and manning resources to focus on the "Only Critical Mission" that is to grow their business. Cloud Development Shoplazza is a SaaS Shopping Cart platform based on advanced global cloud infrastructure. In this sense, it means that merchants can access and utilize Shoplazza featured store-building tools from anywhere in the world and at any time, with no restraints at all. Developers can also create, iterate and deploy their Apps to the Shoplazza AppStore anywhere and anytime. The App and services can be found, downloaded and installed by any merchants anywhere anytime. That also shows, the user as a partner or developer, the product and service will without any doubt benefit from Shoplazza's global merchant base. On the other hand, the rapid advancement of cloud computing technology will not only push Shoplazza to break through the traditional technical constraints, but also prompt developers to better adopt the new challenges and requirements of cloud architecture by learning at Shoplazza. Expansion of eCommerce Know-How Putting oneself into the shoes of a merchant at different aspects, store customization, automation of order and inventory management, fulfillment and shipping auto-tracking, payment smoothness, or simply acquiring more traffic to the store. By joining Shoplazza Partner Program, the partners and developers will be able to develop and expand knowledge and skills' horizon while touching upon all critical aspects and elements of the eCommerce business. As a partner or developer, the developer's community also offers a great gathering space to allow global partners and developers to read the latest platform announcements, share technical knowledge and insights, and also to get to know each other. Shoplazza encourages learning and sharing to enable personal growth. Added Revenue Again, Shoplazza wants the partners and developers to have full visibility in front of the growing merchants, and also be rewarded with all their efforts invested with Shoplazza. Shoplazza also developed a partner portal that people can use to make referrals, check up on their clients, and monitor their subsequent payments. To conclude, Shoplazza dedicates a significant portion of its financial resources to develop and encourage the growth of the Partner Programs. Partners, developers can always trust and inject their products, services and talents by partnering with Shoplazza to expand the horizon of the online shopping experience.

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Spotlight

While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the fact that more than 2 billion searches are conducted via The Social Network every day underlines the need for businesses to be present - which is particularly relevant for local brands and those people seek recommendations from friends about.

Resources