GroupM Predicts 2017 Global Marketing Expenditures Will Surpass $1 Trillion

WPP’s GroupM, the world’s leading media investment management group, today trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 percent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time. However, slowing growth in China and Brazil this year drive GroupM to revise down their 2016 growth estimate to 4.0 percent from the 4.5 percent earlier predicted, (net new investment of $22B trimmed to $20.5B).