Google’s New Customizable Search Snippets Begin Rolling Out This Week

Google’s new markup, which lets site owners customize how their search snippets are displayed, will start being used this week. Google made the following announcement today on Twitter: The new markup was introduced last month and gives site owners greater control over how their content is previewed in Google search snippets. Using the new markup, site owners can customize various search snippet attributes. Attributes could include the maximum length of a snippet, the length of video previews, and the size of thumbnail images. The new markup can also be used to restrict entire sections of text from appearing in a snippet, for those who don’t want to give away too much information in the SERPs.