Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up.Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions: To accomplish this goal, advertisers can set the Target Impression Share to 100% and the system will then try to show their ad on 100% of auctions in that campaign. Google says another way Target Impression Share can be used it to help advertisers ensure their ad shows up more often for local searches.