Google: Webpages with Featured Snippets Won’t Appear Twice on Page 1

Google | January 22, 2020

Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings. This is a brand new change rolling out as of today. The change will affect 100% of all search listings worldwide.

Spotlight

The sheer number of platforms available to digital marketers today can be intimidating, whether you’re an experienced pro or just beginning your career. That’s why we’ve rounded up a list of marketing musts that should be on every digital marketer’s bucket list. Check these accomplishments off your bucket list and you’ll be ready to take your digital marketing to the next level.


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CHANNEL PARTNERSHIPS

CTERA Announces Strategic Partnership with Wasabi Technologies to Bring Secure Cloud File Services to the Mid-Market

CTERA | May 25, 2022

CTERA, the leader in edge-to-cloud file services, announced a new partnership with Wasabi Technologies, the hot cloud storage company, to provide integrated file and object data service for mid-sized companies. The new offering combines CTERA’s global file system technology with Wasabi’s scalable and cost-effective object storage, in simple service bundles designed for rapid delivery and support by channel partners. Companies of all sizes struggle to close IT gaps as they shift from traditional workplace models to new post-pandemic hybrid environments. Cloud object storage introduces unparalleled levels of scale and cost-efficiency relative to traditional NAS systems but requires a layer of file services to serve remote sites in a secure and performant manner. The CTERA file services platform connects the cloud with on-premises locations and roaming users over a single namespace using edge filers and endpoint agents that provide local caching and end-to-end encryption. In addition, the solution provides centralized management from a multi-tenant portal that allows IT admins and service companies to automate deployments and remotely manage their data with minimal operational overhead. The new offering packages CTERA file services with Wasabi’s cloud object service in simple, consumption-based bundles that are easy to procure and expand on-demand, with no hidden costs or egress fees, and includes the following main capabilities: Integrated file and object cloud service – CTERA’s Global File System creates a single global namespace for all files and delivers infinite cloud storage leveraging a cost-effective object storage repository powered by Wasabi. Edge Filers for fast local SMB/NFS access - CTERA Edge Filers use smart caching to accelerate file access speeds for remote users, ensure availability even when disconnected from the cloud, and enable users to maintain familiar workflows. Ransomware protection and disaster recovery – CTERA’s Global File System helps eliminate the risk of data loss by allowing organizations to recover “locked” data within minutes, avoiding downtime, and remaining assured that sensitive information is never exposed to hackers. By combining enterprise-grade antivirus and threat protection and a zero-trust architecture, CTERA delivers the industry’s most effective ransomware mitigation and business continuity solution. Automated data discovery and migration from legacy NAS – CTERA Migrate is a built-in data migration engine that provides data discovery and automated import of file shares from legacy NAS systems, streamlining enterprise cloud transformation initiatives that otherwise might be hindered by the complexity and cost overhead of data migration from legacy systems. "One of the greatest challenges facing a design agency is predicting and scaling our storage infrastructure. Images and video files take up lots of space - a single project may require hundreds of them," said James Payne, Technology Director, Glenn Davis Group. "CTERA's global file system paired with Wasabi's object storage delivers on-prem performance to handle the demands of a big project while protecting historical files and stale data in a vast, encrypted cloud container. Add to that mix an elegant web interface for anywhere access to all our information, including endpoint backups, and we have the perfect solution to address the evolving needs of our organization." "CTERA has been delivering cloud file services for large enterprises for many years, We are excited to partner with Wasabi to deliver our technology to the mid-market, enabling CTERA and Wasabi resellers to leverage our extensive multi-tenant portal capabilities to deliver much-needed managed data services to their customers." Oded Nagel, Chief Strategy Officer of CTERA "Our partnership with CTERA is a great example of how a leading application vendor can leverage Wasabi to create a better-together offer," said Mark Vella, Vice President, Global Business Development, Wasabi Technologies. "The tightly integrated solution and provisioning experience delivers a user-friendly Cloud File Management and Storage solution for both partners and customers without the complexity or high costs. We are thrilled to be working with CTERA and growing our global presence together." About CTERA CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. About Wasabi Technologies Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an unlimited amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by tens of thousands of customers worldwide, Wasabi has been recognized as one of technology's fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured nearly $275 million in funding to date and is a privately held company based in Boston. Wasabi is a Proud Partner of the Boston Red Sox, and the Official Cloud Storage Partner of Liverpool Football Club and the Boston Bruins.

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MARTECH

Act-On Puts Marketers in the Driver’s Seat & Takes Aim at Legacy Goliaths

Act-On Software | June 27, 2022

Act-On Software, the only pure-play marketing automation platform, today announced an unparalleled focus on serving marketers who have been forgotten or abandoned by the biggest names in the marketing automation space. After a strong performance in 2021—characterized by a new funding round, an SMS product launch, and a new native integration with Zendesk Sell—Act-On is entering the second half of 2022, leaning into the company’s stance as a rebel in the marketplace. Whereas legacy marketing automation companies obsess over being the biggest and most well-known brands in the industry, Act-On uniquely “puts the marketer first so they can bring their biggest, boldest growth strategies to life.” Act-On has accelerated product innovation, removed platform complexity and solved pain points marketers face everyday, while the legacy platforms have failed marketers in these areas due to consolidation and mergers that changed focus and slowed innovation, resulting in complex systems that are hard to manage on a day-to-day basis, requiring expert users. Act-On provides marketers with a better value, excellent coaching and account management so they can get back to designing intelligent marketing programs and freeing up budgets for other activities, instead of feeling frustrated with clunky platforms, bloated price tags, poor account oversight and lackluster support from the competition. “The fact of the matter is that countless marketers have been completely abandoned by the marketing automation providers they thought would help them reach their goals,” said Casey Munck, VP of marketing at Act-On. “The fact of the matter is that countless marketers have been completely abandoned by the marketing automation providers they thought would help them reach their goals,” said Casey Munck, VP of marketing at Act-On. “But Act-On is laser-focused on the people behind the brands, and we’re here to fight for marketers and provide the attention to detail they won’t find anywhere else.” Indeed, Act-On has spent considerable time and resources building out and improving their capabilities to support their mission to focus on tools marketers actually need and use every day. The coming months will herald the release of many new product innovations, including: User experience enhancements to better serve marketers - Delighting marketers with a more efficient and modern platform is a top priority. We’re continuing to innovate the platform’s UX with enhancements to key functional areas, ranging from data management, reports, alerts and administrative configuration. Complete omnichannel messaging and orchestration - Beyond recent enhancements to our market-leading SMS capability, which is integrated into Act-On journeys and reporting, we’ve extended our e-mail capabilities to include event-triggered-emails from external systems. This includes both transactional (e.g. delivery receipts) and commercial (e.g. shopping cart abandonment) emails. Security enhancements and industry certifications to protect customer data - Protecting our customer’s data is an imperative for Act-On. We’ve invested in ISO27001 Certification (targeting Q2) and 3rd Party Annual ISO27001 Security Audits. Act-On is also aiming to gain HiTRUST (HIPPA) and TXRamp Certifications in 2022. Continued investment in integrations ensuring ecosystem support - Marketers require multiple integrations in their MarTech stacks, and Act-On is increasing our investment in integrations with companies like Zendesk, focusing on robust reporting insights between integrated systems. We also launched Apple Privacy Mail Protection, which flags if a user’s email was opened by proxy through Apple’s new Mail Privacy Protection. This gives marketers the most accurate metrics on open-rates, which can be clouded by Apple’s privacy enhancements. Going forward, Act-On will continue its focus to provide marketers with key insights on the performance of their campaigns, so they optimize their investments and can easily share the impact of their work across their organizations. With a keen eye for detail and a sharp focus on product, Act-On is determined to shake up the market and reach marketers who feel the solutions they were promised are no longer serving them. In fact, Act-On has increased our focus and spent significant resources enhancing our teams and agency partnerships to provide a safe passage for customers switching to Act-On after leaving legacy providers. With its ever-evolving product line, robust partner program, and championing of the marketer, Act-On is punching above its weight against martech giants Marketo and Pardot. Act-On will continue emphatically leaning into its re-energized identity as a rebel in the martech industry and is looking forward to serving new customers who have been disenfranchised by and disappointed with their current providers. To learn more about Act-On Software, visit www.act-on.com. About Act-On Software Act-On Software provides solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On Software.

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CHANNEL PARTNERSHIPS

Hippo Announces Mortgage Partner Channel and Launches Proactive Home Protection in Massachusetts

Hippo | June 28, 2022

Hippo (NYSE: HIPO): Hippo Insurance Services today announced the expansion of its mortgage partner channel, as well as availability of its home insurance products in Massachusetts. Hippo provides loan originator and servicer partner’s customers with a seamless home insurance purchasing experience. More than a dozen mortgage lenders and servicers now combine to help over 7 million customers nationwide that finance their homes each year. Home insurance is a critical step in the mortgage purchase process, with 80% of buyers needing financing, and 100% of lenders requiring proof of home insurance coverage before closing. Hippo’s mortgage partner channel provides each lender’s customers with a simple and fast way to purchase modern home insurance coverage. Customers receive tailored, purchase-ready insurance quotes in seconds without needing to answer lengthy questionnaires, and can complete the entire purchase process with Hippo in as little as four minutes. That’s compared to other providers who can take up to 30 minutes, and often require answering upwards of 70 questions, just to provide a quote. “Since launching our mortgage partner channel as a pilot over a year ago, we have collaborated with an ever-growing list of leading lenders and servicing companies. Together we can deliver a seamless home insurance purchase experience that alleviates some of the stress felt by homebuyers, and helps existing homeowners find better coverage faster,” said Rick McCathron, CEO and President of Hippo. “Since launching our mortgage partner channel as a pilot over a year ago, we have collaborated with an ever-growing list of leading lenders and servicing companies. Together we can deliver a seamless home insurance purchase experience that alleviates some of the stress felt by homebuyers, and helps existing homeowners find better coverage faster,” said Rick McCathron, CEO and President of Hippo. “We expect the channel to become one of our key pillars for growth, as consumers look more and more to digital avenues to address their home ownership needs.” Hippo products are becoming increasingly available across the U.S., currently reaching 94% of the U.S. population in 40 states with the addition of Massachusetts. Residents of the Bay State can now access Hippo’s proactive protection offerings such as modern home insurance coverage, company-provided smart home devices like those from SimpliSafe, and Hippo Home Care. Scott Braun, Chief Growth Officer at SimpliSafe, adds, “As a Boston-based organization, we’re thrilled to see Hippo expand into Massachusetts and be able to offer the benefits of our Smart Home Insurance program to local homeowners. Together, we’re helping to provide consumers with peace of mind and protection from potential damages.” Hippo is transforming the home insurance industry with proactive, consumer-focused products and services. To learn more about Hippo’s insurance offerings or to get a quote, visit hippo.com. About Hippo Hippo is protecting the joy of homeownership, helping to safeguard customers’ most important financial asset by harnessing the power of real-time data, smart home technology, and a growing suite of home services to deliver proactive home protection. Hippo Holdings Inc. operating subsidiaries include Hippo Insurance Services, Hippo Home Care, First Connect Insurance Services, Spinnaker Insurance Company, Spinnaker Specialty Insurance Company, and Mainsail Insurance Company. Hippo Insurance Services is a licensed property casualty insurance agent with products underwritten by various affiliated and unaffiliated insurance companies. For more information, including licensing details, visit http://www.hippo.com.

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MARKETING STRATEGY

Splunk Announces Partnerverse Enhancements at Global Partner Summit

Splunk | June 17, 2022

conf22– Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today announced Splunk Partnerverse program enhancements and underscored its commitment to accelerating partner success during its Global Partner Summit (GPS) at .conf22, Splunk’s 13th annual user conference. GPS provides Splunk partners with the tools and knowledge to sell, build, manage and advise with Splunk solutions as well as how to best align and take advantage of the Partnerverse program benefits. The new Partnerverse enhancements will help Splunk’s 2,400+ partners expand and differentiate their offerings. “Splunk is investing in our partners’ success through our Partnerverse Program with new features and resources to support and enable our expanding global partner network,” said Bill Hustad, Vice President of Alliances and Channel Ecosystems, Splunk. “Partnerverse enables the Splunk partner community to maximize impact by developing the necessary skills, achieving the right certifications and building capabilities that support customers. Together with our partners, Splunk customers can realize their vision for security, resilience and innovation.” New Partnerverse Features During GPS, Splunk introduced new Partnerverse benefits and tools designed to accelerate partner impact. Enhancements include access to the Splunk Cloud Sandbox, a dedicated, persistent, and non-production Splunk Cloud Platform environment. For a duration of 12 months, eligible partners can access a 50GB, single tenant, cloud stack environment to learn about Splunk cloud products, build and test solutions, and demonstrate their solutions on Splunk Cloud to existing and new customers. Splunk also released a new online Solutions Catalog where partners can showcase their expertise and Splunk-based offerings and services to attract and connect with potential customers. In addition, Splunk launched a new Funded Partner Training benefit as part of its Partnerverse program to help Splunk partners build solution competencies and drive enablement. Each eligible partner will receive two coupons for Splunk Enterprise Certified Architect and/or the Splunk Cloud Administration course. These trainings help prepare partners for certifications that validate an individual’s skills and knowledge of data management and system configuration for data collection and ingestion in a Splunk Cloud Platform or Splunk Enterprise environment. Eligible partners will continue to have access to a 50 percent discount on all individual instructor-led and self-paced Splunk training. Splunk Announces New Customer Immersion Experience Center Splunk also announced it will work with Amazon Web Services (AWS) to create a new and groundbreaking Customer Immersion Experience Center in its Splunk office in London Paddington to demonstrate the impact of data and digital transformation. This immersive experience will provide each Splunk customer with tailored, real-world applications to unlock innovation, enhance security, drive resilience and deliver an inspirational vision of their cloud journey. All attendees across core industries, starting with retail, will engage with Splunk’s cloud-based solutions to see first-hand how an effective data strategy can elevate their innovation in a fast-paced world, reduce costs, and ensure they can stay ahead of the competition. “We work very closely with Splunk and Splunk partners, and are committed to providing our joint customers with opportunities to innovate with confidence, migrate and modernize existing environments, and scale without limits,” said Ruba Borno, Vice President, Channels and Alliances, AWS. “The Customer Immersion Experience Center will take this one step further in developing effective data strategies to help our customers expedite digital transformation and drive success.” Splunk Wins Google Cloud Technology Partner of the Year - Marketplace Splunk received the 2021 Google Cloud Technology Partner of the Year - Marketplace award for its achievements in the Google Cloud ecosystem, helping joint customers to transform their businesses. The combination of Google Cloud’s AI-powered, industry focused products and services and Splunk’s industry-leading data platform has empowered Splunk’s global customers to accelerate their cloud transition while helping them digitally transform and reimagine their business. “This award recognizes Splunk’s commitment to customer success, and its delivery of innovative and impactful solutions on Google Cloud Marketplace,” said Bronwyn Hastings, Vice President of Global ISV Partnerships and Channels, Google Cloud. “We’re proud to recognize Splunk as our Technology Partner of the Year Marketplace, and we look forward to continuing our work together building and creating business value for customers with cloud technologies.” Congratulations to the Splunk Partner Awards Winners Splunk recently recognized a number of global high-growth and strategic partners at the Splunk Global Partner Awards. These partners drive positive business outcomes, as well as help joint customers leverage Splunk to solve their challenges and share Splunk’s customer-first mentality. To learn more about the Splunk Global Partner Award winners, please visit the Splunk blog. .conf22 is an opportunity to see the strength of the Splunk Partnerverse in action and Splunk appreciates the support from its .conf22 sponsors. For more information on .conf22 announcements, visit the Splunk .conf22 website. About Splunk Inc. Splunk Inc. (NASDAQ: SPLK) helps organizations around the world turn data into doing. Splunk technology is designed to investigate, monitor, analyze and act on data at any scale.

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Spotlight

The sheer number of platforms available to digital marketers today can be intimidating, whether you’re an experienced pro or just beginning your career. That’s why we’ve rounded up a list of marketing musts that should be on every digital marketer’s bucket list. Check these accomplishments off your bucket list and you’ll be ready to take your digital marketing to the next level.

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