Martech
PR Newswire | October 06, 2023
Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, is excited to announce Solutions Marketplace, a directory of partner products and services offered by a client's channel partners. This latest product release will allow ecosystem partners to amplify each other's brands and reach a wider audience without requiring professional services or engineering resources to configure and deploy a marketplace.
Just like Partner Marketplace released earlier this year, the new Solutions Marketplace is enabled on a client's public website using an embedded code snippet. PRM Administrators can create configuration settings in minutes and leverage multiple routing options and custom workflows to drive lead generation. Key benefits to Solutions Marketplace include:
Self-Configurable– Clients can set result card content, filters and listing page layouts, including standard and custom solution attributes.
Content Management– Users have full control over the content that partners include in their Solution listings with a defined review and approval process. Partners manage their solution content from the partner portal, where they can add images, videos, downloadable files, links to external content, and other solution attributes the client defines.
Lead Generation– Marketplace visitors viewing a Solution listing can complete a form to connect directly with the partner offering the solution. Customizable workflows can automatically create a PRM Lead or sync to a CRM with this data.
Today, more than ever, customers are demanding fully integrated solutions, said Gary Sabin, VP of Product Management at Impartner. Solution Marketplace is the watering hole that our customers use to bring integrated solutions to market. Vendors can drive demand for solutions that integrate pieces of technology from several ecosystem partners.
To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.
About Impartner
Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.
Read More
Martech
One Identity | October 10, 2023
One Identity has announced the launch of Partner PLUS Program, designed to equip its partners with the most comprehensive tools and knowledge necessary for seamless product implementation. By participating in this program, the company’s partners will gain the ability to more effectively address existing and emerging customer needs while identifying fresh market opportunities.
This initiative serves as an extension of One Identity's well-regarded partner initiatives, with a specific emphasis on programmatic solutions that entail intricate implementations, including but not limited to Safeguard for Privileged Access Management (PAM), One Identity Manager for Identity Governance and Administration (IGA), OneLogin for Access Management, and Active Roles for Active Directory Control.
Paul Cameron, Chief Revenue Officer of Intragen, expressed appreciation for a vendor's initiative in creating a service-led program that acknowledges the competence and experience of their partners. The objective is to empower end-users to make more informed decisions when choosing their preferred partners.
Bart Kollau, Managing Partner at AspisID, said, We are very happy to be part of the new One Identity Plus program.” He added, “We started our business six years ago, and we are fully focused on One Identity. We could only achieve this with the help and support of One Identity. Our investments in our people, quality and One Identity is fully recognized by One Identity. With the presence of the new Plus program we can keep on investing in happy customers.
[Source – Globe Newswire]
Introducing the new program underscores One Identity's commitment to channel partnerships and market leadership. As the company expands its partner program offerings to cater to the intricacies of unified identity, it recognizes the critical importance of certified resources for effectively deploying One Identity solutions, particularly in the Identity and Access Management (IAM) and Privileged Access Management (PAM) markets. This program strategically addresses the resource challenges partners and customers face, empowering them to scale their services to a wider customer base and a broader range of applications. It aligns with market growth and highlights One Identity's dedication to equipping its partners for success.
About One Identity
One Identity provides comprehensive identity security solutions to enhance its clients' overall cybersecurity framework and safeguard the individuals, applications, and critical data integral to their business operations. The company’s Unified Identity Security Platform seamlessly integrates top-tier functionalities, including Identity Governance and Administration (IGA), Identity and Access Management (IAM), Privileged Access Management (PAM), and Active Directory Management and Security (ADMS). This integration empowers organizations to transition from a disjointed approach to identity security to a unified, holistic strategy.
Read More
Channel Partnerships
Business Wire | October 20, 2023
Living Security, Inc. ("Living Security"), the global leader in Human Risk Management (HRM), announced today the launch of its channel partner program and the appointment of Peter Streips as Vice President of Channel Sales. The company's new global channel program will open additional revenue streams, empower partners to expand their business horizons, and recognize and reward the efforts of both internal and external partners.
As a 100% channel-first organization, we know the power of partnerships and recognize our valued partners' critical role in driving customer success, said Ashley Rose, CEO of Living Security. Launching this new program is part of our strategic growth plans, including the appointment of Peter as our VP of Channel Sales. His success and deep understanding of cybersecurity make him a significant addition to our team and the company's growth. He has a proven track record in building partnerships and optimizing channel performance and is the ideal leader for our new channel business.
Bringing a wealth of experience and industry knowledge, Streips, a technology leader renowned for successfully launching, developing, and executing global channel and alliance strategies for cybersecurity and cloud computing industries, will guide the company's channel sales strategy, fostering relationships and securing strategic collaborations. As an additional initiative, the channel program is growing Streips' team with dedicated channel specialists to bolster partner pipeline-building endeavors, emphasizing the company's commitment to enhancing partner benefits.
Key features include:
Competitive Margins:Offering up to 30% margin for partner-sourced deals new to Living Security
Lead Flow:Assured lead flow to proactive partners, ensuring they can deliver robust sales, onboarding, and continuous support to clients
MDFs & SPIFs:Market Development Funds to increase market awareness and lucrative Sales Performance Incentive Fund (SPIF) for sales and technical teams who source net new business
Quarterly Incentives:Top performing partners will enjoy receiving Quarterly rebates allowing the partner to reinvest in future marketing campaigns
Channel Specialist:Access to a dedicated Living Security Channels Specialist to help build pipelines and acquire new customers
"I'm excited to join Living Security at this critical juncture. With our industry-leading discounts, lucrative sales incentive program, dedicated BDR support, and quarterly rebates, we aim to enable our partners to reach new heights," said Peter Streips, Vice President of Channel Sales at Living Security. "Living Security's partner program aims to supercharge partner business growth, designed with partner profitability at its core. Our commitment to innovation doesn't stop there as the program provides our partners with unique opportunities to showcase the transformative potential of our enterprise-grade human risk management platform and security awareness training products."
With an impressive background, Streips has already made notable strides by forming strategic partnerships that promise to amplify the company's reach and impact as it launches its Living Security Partner Program. The program welcomes various partners globally across all industries, from resellers to full-service MSP/MSSPs. Living Security's go-to-market channel partners include Defy Security, GuidePoint Security, Optiv, and is in the final negotiation stages of incorporating distribution into the program.
"Organizations today need to do more than create infrastructure security. The human factors that impact cyber hygiene must be addressed in order to cultivate and reinforce a vigilant security culture,” said Justin Iwaniszyn, Director of New and Emerging Partners at GuidePoint Security. "Living Security’s new partner program will further foster a strong relationship for the channel community and provide a solution for a safer and more secure digital landscape for clients."
Organizations spend billions of dollars on cybersecurity technology, yet 74% of security breaches result from human actions. Living Security, recognized by esteemed analysts such as Forrester and Gartner, prides itself on being at the forefront of the HRM platform. This novel toolset grants CISOs unparalleled real-time visibility into security discrepancies, facilitating proactive, informed decisions to protect organizations against potential threats.
For more detailed information on the Living Security Partner Program and its tiered benefits, visit https://www.livingsecurity.com/partner.
About Living Security
Living Security, the global leader in human risk management, transforms human risk into proactive defense by quantifying human risk to engage humans with relevant content and communications to change human behavior truly. Living Security solves the challenges of human risk through risk identification, awareness and training, and risk reduction, all through an integrated platform. Living Security is trusted by security-minded organizations, including Mastercard, Verizon, Biogen, AmerisourceBergen, and Hewlett-Packard. Learn more at www.livingsecurity.com.
Read More
Marketing Data
PR Newswire | October 18, 2023
Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites.
The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber.
Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades.
Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services:
HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences.
WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises.
Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications.
HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn.
Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services.
"This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible."
About Plume
Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.
Read More