Google Update Florida 2: March 2019 Core Update Is a Big One

Danny Sullivan of Google has confirmed that Google is updating its algorithm. He called it another broad core update.Brett Tabke of Pubcon received a heads up from Google that a big update was imminent. It was decided beforehand to call it Update Florida 2. It was passed along from Google that this update is important and big. Based on what I have been told, this update is important. The information that I was given is that this update is one of the biggest updates in years.In the past, when a big Google update has happened, it usually has meant the incorporation of something that profoundly changed how sites are ranked. Last year’s update incorporated what Google called Neural Matching.So it may be reasonable to assume something on this scale may have been implemented, judging from the credible inside information I received. A broad core update means that Google is not targeting any niche or any particular signals, like quality. In a broad core algorithm update, Google is not targeting anything.Some in the SEO industry theorize that Google “targets” specific industries. But Google’s John Mueller has consistently denied that broad core updates target specific niches.