Google Shopping Actions Signs On Best Buy, Nike, Sephora

As Google pushes to make search and its other platforms the first and last stop to find and buy products, the company on Tuesday announced partnerships with Best Buy, Nike and Sephora just prior to U.S. retailers heading into the end-of-year holiday season.Best Buy, Nike and Sephora join hundreds of merchants that use Google Shopping Actions to serve product ads across Google Search, Google Assistant, and Google Express, reaching the three-quarters of U.S. holiday shoppers age 18 and older who use three or more channels, according to Google.  Consumers move from browsing to buying with a universal cart that works across all three platforms whether they’re on mobile, desktop or even a Google Home device, explains Daniel Alegre, president of retail, shopping and payment at Google, in a post.