SEARCH ENGINE OPTIMIZATION
Zib Digital | December 18, 2021
According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done.
As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean back end, that serves up the information potential customers need, when they are searching for it.
Search engines such as Google use algorithms to understand how best to serve audiences when they are searching online. Zib Digital says that for a website to rank well on a search engine results page (SERP), it needs to align with search engine best practices.
The purpose of Google's algorithm updates is to improve user experience and help users find the information they are looking for, as quickly as possible. Each time an update to the algorithm is rolled out, Google reconsiders the SERP ranking of websites based on expertise, authoritativeness and trustworthiness.
Zib Digital explains that Google updates the algorithm daily and changes are often minimal, but every so often, a more robust update is rolled out and adjusts rankings. SEO specialists, such as those in the Zib Digital team, spend the majority of their time researching and adjusting their practices to adhere to these changes.
As the leaders in SEO Sydney-wide, Zib Digital keeps a close eye on website traffic and search rankings for their clients. In fact, the SEO masters at Zib Digital are usually aware of algorithm updates before they are even confirmed by Google.
Impartner | February 11, 2022
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced the promotion of Brad Pace, currently the VP of Operations, to Chief Operating Officer. In his role, Pace will oversee general operations including customer success, customer support, implementation and project management, IT and training and documentation.
In his six years with Impartner, Brad has done an outstanding job of improving customer satisfaction, streamlining implementation processes, continually elevating our NPS scores and playing an invaluable role as part of my executive team. Brad is a great fit for the newly created COO position to help continue to accelerate the growth of our larger and naturally more complex operation."
Joe Wang, Impartner CEO
Pace joined Impartner in 2016 and has been accountable for ensuring that Impartner customers benefit from Impartner's channel management solutions, sales operations and acquisition integration. Before joining Impartner, Pace held a number of executive sales, customer service and analytics roles at EMC, most recently serving as VP of Sales Operations and VP of Support Operations for one of EMC's global operating units. Pace has also held leadership positions in the management consulting industry for A.T. Kearney.
"I love helping our customers transform their channel business with Impartner's award-winning PRM," Pace said. "More than 75% of the world's business transactions happen through the channel and Impartner PRM enables more of them every day than any other pure-play PRM company. I am excited to accept this role and look forward to helping our customers achieve their channel potential."
Pace holds a bachelor's degree from the University of Utah and a master's in business administration from the University of Chicago's Booth School of Business.
Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.
Power Digital | March 22, 2022
Power Digital, a leading digital performance marketing services company that utilizes data, analytics, and proprietary technology to drive digital commerce, today announced a strategic capital investment from Court Square Capital Partners, a middle market-focused private equity firm with $7.5 billion in assets under management. This investment comes after three years of unprecedented growth at Power Digital, which has grown in headcount by more than 400 employees and experienced over 400 percent revenue growth during that period.
“This partnership puts Power Digital one step closer to realizing our day-one mission of becoming the most valued and respected privately held performance marketing platform in the world, The Power Digital team is very excited to be working with Court Square due to their extensive experience and deep industry knowledge, which will help to drive the data-first approach that encompasses everything that we do. We are delighted to be partnering with them in the next phase of our growth trajectory.”
Grayson Lafrenz, CEO and Founder of Power Digital
Power Digital managed nearly $600 million in ad spend in 2021 and experienced 110 percent net revenue retention with a 64 percent net organic revenue growth rate. In addition, Power Digital has an employee retention rate over 91 percent, gave out over 150 promotions last year and has a 68 percent strong female workforce. Court Square’s investment will in part support Power Digital’s proprietary machine learning tech platform SPRnova™(“nova”), as well as fund strategic acquisitions that share Power Digital’s core values and prioritization on exceptional service quality.
“We have been deeply impressed by the growth of Power Digital since its inception in 2012 and are excited to partner with Grayson and the Power Digital team for the company’s next phase of growth. This investment is a testament to our 40-year track record of successfully partnering with founders, families, and manager-owners to help drive significant value creation,” said Kevin White, Partner at Court Square. “Power Digital has all of the characteristics of a ‘Court Square Investment’ and we are confident in its ability to become the market leader in performance marketing.”
“Power Digital’s exponential growth is the result of the management team’s flawless execution of the company's three-year strategic plan,” said John Findlay, Partner at Periscope Equity. “Our partnership with Power Digital has been an absolute thrill and we are beyond confident the company is well-positioned to continue on its growth trajectory with the Court Square team.”
Power Digital will continue to operate out of its San Diego, CA headquarters, with current CEO Lafrenz taking on an additional role as Chairman. Terms of the deal were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions. Power Digital was advised by investment bank Canaccord Genuity.
About Power Digital:
Power Digital is a leading, data-driven performance marketing company that is nationally recognized for its ability to combine the best of art and science. As a tech-enabled full-service firm, the company offers best-in-class services that provide best-in-class full-funnel marketing. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using their 1st party data and Power Digital’s proprietary data warehouse to guide strategy, ultimately driving irrefutable value for clients. Unique to Power Digital is its proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging its team of the nation’s leading consumer strategists, creatives, and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.
About Court Square Capital Partners:
Court Square is a middle market private equity firm with one of the most experienced investment teams in the industry. Since 1979, Court Square has completed over 240 platform investments, helping managers, families and founder-owners to develop their companies into leaders in their respective markets. Court Square invests in companies that have compelling growth potential in the business services, industrial, healthcare, and tech and telecom sectors. Court Square has $7.5 billion of assets under management and is based in New York, N.Y.
Steinreich Communications | March 15, 2022
Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies. The acquisition serves as the agency's entrance to the African continent as it will now have a location in Durban. This presents a strategic opportunity as many of the firms' clients, particularly those in the Middle East, are expanding their businesses into Africa.
Dan Chazen, founder and CEO of the Omniado Agency, will join Steinreich Communications as creative services director along with all the current members of his staff. He and his team will work with all the agency's clients across industries and sectors to provide design strategy and implementation for social media as well as video production.
Prior to founding the Omniado Agency, Chazen served as managing director of Blackstone Media, one of the most dynamic billboard advertising agencies in South Africa. He worked on a broad group of clients in consumer products, retail and business-to-business sectors, including Adidas, Coca Cola, BMW and Mercedes.
"Dan and the Omniado brand brings an unparalleled level of experience in the digital and design space that will be invaluable to our clients. We have worked together on a variety of joint accounts and share a similar vision which we are looking forward to executing on, together as one team, Additionally, our new location in South Africa provides a wonderful opportunity for our clients who have already expressed interest in developing their businesses in that market.
President and CEO Stan Steinreich
"I am thrilled about the tremendous opportunity we have to add a new dimension to the existing capabilities of the agency to offer a complete package of communications, marketing and creative services to our clients," said Chazen. "My team and I are very excited to be joining Steinreich Communications, one of the best in the industry. My team and I have already hit the ground running and are excited about the future."
Through this acquisition, Steinreich Communications is bolstering its social media design, website development, video production, email marketing, special event support, and corporate identity branding capabilities for its clients.
Founded in 2003, Steinreich Communications represents some of the world's leading corporations and consumer brands. It is one of the nation's fastest-growing, full-service public relations firms with offices in New York, New Jersey, Washington, Los Angeles, High Point, London, Frankfurt, Tel Aviv, Dubai and Durban.