Google Search Console Has New Tools to Help With Site Moves

Google is rolling out new features for Search Console’s change of address tool to further assist users with changing domains. The change of address tool within Search Console allows site owners to notify Google when a website has moved from one domain to another. It can also be used when moving a site from one subdomain to another.
When Google is notified about a domain change it will begin to prioritize crawling and indexing the new domain over the old domain. Submitting a change of address request will also tell Google to forward signals from the old domain to the new domain.

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Martech

Diligent Expands Its Global Partner Program with the Addition of New Partners Across Asia Pacific, Latin America and North America

Business Wire | October 25, 2023

Diligent, a leading GRC SaaS company, today announced the expansion of its global partner program with the addition of several new partners across Asia Pacific, Latin America and North America. The latest partnerships add to a network of 120 + partners worldwide across the technology, consultancy, sustainability and legal industries that add value to Diligent’s customers and seek to deliver modern governance, risk, compliance, audit and ESG solutions to leading organizations. “Across the globe, reporting requirements are becoming more rigorous — particularly pertaining to climate and cybersecurity,” said MarKeith Allen, Chief Customer Officer at Diligent. “Now more than ever before, organizations need a well-defined governance, risk and compliance function to drive organizational health. These global partners help us bring leading software and best practices to customers around the world, helping them to drive greater impact and lead with purpose.” Companies today are facing an increasing and evolving set of risks, and having an integrated view of those risks is key to long-term health and success, said Prakash Balebail, CEO and founder of Estuate. At Estuate, we are always looking to add value to our customers across the globe with innovative technology solutions. As the market leader in GRC software, Diligent was a natural choice to partner with to help our customers manage unforeseen risks, be compliant and drive efficiencies. Select organizations Diligent has partnered with recently include: aceia — An Australian-based professional services practice that specializes in internal audit and risk management. Through the partnership, Australian and New Zealand customers will benefit from the combination of Diligent’s leading GRC solutions with aceia’s deep internal audit and risk management expertise and advisory services. Estuate Inc. — A California-based leading technology services company focused on helping customers maximize their return on investment for GRC initiatives through best-practice led implementation and customer-centric approach. Through Diligent’s partnership with Estuate, business leaders can access leading solutions across governance, risk and compliance to make better decisions more quickly. Future Core — A Mexico-based IT and cybersecurity consultancy that advises clients on their path to digital transformation, providing cutting-edge solutions aligned to their business objectives. Through the partnership, Future Core will help its customers mitigate risk and stay ahead of a world that’s constantly changing using Diligent’s best-in-class IT Risk, ESG and Boards & Governance solutions. Konesens Development — A leading consultancy offering ESG services including action-oriented training, metrics-based reporting, and sustainable development services to promote equity and inclusion. Konesens' customers can now access Diligent ESG as a preferred comprehensive reporting platform among its suite of tools. RARE Sustainability + Advisory — An Australian-based sustainability consultancy that assists companies with ESG strategy and related disclosures. Now, customers can benefit from Diligent’s market-leading ESG data collection and reporting solutions in addition to RARE’s consultancy services, to become better equipped to meet ESG disclosure requirements. SUMAQ Financial Communications — A Brazilian-based technology consultancy providing Latin American publicly traded companies with cutting-edge financial communication technologies, so they can maximize productivity and performance while minimizing costs and reducing workloads. Through the partnership, customers looking to adopt software to respond to regulatory demands and enhance governance practices can leverage Diligent as a preferred solution. Weave Solutions Inc. — A Philippines-based professional outsourcing company connecting organizations with the best people and digital transformative solutions to achieve operational excellence in their businesses. Diligent’s industry-leading GRC platform is now the solution of choice to help Weave’s clients enhance their corporate governance programs through software. The Diligent Partner Program is the first to offer partners a single source to meet all their GRC and ESG needs. Through the program, partners can build their GRC and ESG practices by referring and reselling, deploying, customizing, and integrating Diligent’s comprehensive suite of solutions. About Diligent Diligent is a leading GRC SaaS company that gives organizations the tools and solutions they need to bring clarity to complex risk, elevate impactful insights and get ahead of a world that is constantly changing. With solutions across governance, risk, compliance, audit and ESG, Diligent empowers more than 1 million users and 700,000 board members and leaders to make better decisions, faster. No matter the challenge. Learn more at diligent.com.

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Marketing Data

Plume Launches Accelerated Go-to-Market Option for Channel Partners and ODMs

PR Newswire | October 18, 2023

Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites. The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber. Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades. Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services: HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences. WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises. Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications. HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn. Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services. "This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible." About Plume Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.

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Marketing Strategy

Senior Global Channels and Alliances Leader Joins SmartBear to Support Partner Growth Worldwide

Business Wire | October 17, 2023

SmartBear, a leading provider of software development and visibility tools, has appointed Sean McGinn as SVP Global Indirect Sales and Worldwide Partners to lead the company’s global channel and partner efforts. He was previously Global Head of Partnerships at Tamr, a leader in data products, where he developed a partnership and alliances program with major cloud vendors, select resellers, strategic ISVs, and systems integrators globally from the ground up. Sean brings more than 25 years of business development and channel partner experience from multiple enterprise software companies. We are delighted to have Sean join the SmartBear team, said Melissa Campbell, CRO at SmartBear. "With over two decades of experience driving partner-led revenue growth, Sean has consistently shown an exceptional ability to build strong strategic partnerships, lead high-performing sales teams, and scale business through indirect channels. Our partners are a crucial component of our success, and Sean's experience will help us continue providing maximum value to these important relationships. We are confident Sean will seamlessly integrate into our culture of excellence and customer focus as we continue providing best-in-class solutions to dev teams across the software development lifecycle.” Prior to Tamr, Sean served SAP for 12 years in various business development and partnership roles, including leading strategic cloud partnerships for SAP's enterprise-focused cloud business. He was Vice President, Global Systems Integrators at Virtustream and Director, Channel Strategy and Development at Enterasys Networks, among other roles. Sean began his career in the U.S. Army as a military intelligence officer stationed at various U.S. and overseas locations, including Brussels, Belgium; Izmir, Turkey; the Pentagon, Washington D.C.; and the Republic of Korea. “High-performing partner and channel teams are key to scaling company revenue and driving profitable growth,” said Sean McGinn. “In concert with cross-functional departments, I am looking forward to working with the SmartBear team to dramatically scale our indirect sales efforts while supporting everyone’s contributions as they continue to grow in their careers.” SmartBear has been strengthening its presence in the EMEA and APAC regions, home to a wealth of technical talent and some of the world's fastest-growing economies where there is increasing demand for software development tools. Local partners are participating in panel discussions at SmartBear Connect London, taking place on Wednesday, October 11, 2023. SmartBear strategic partners are part of a globally growing network of cloud vendors, ISVs, and solution providers, including distributors, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs). To learn more about the SmartBear Partner Program, visit: https://smartbear.com/partners/overview/ About SmartBear SmartBear provides a portfolio of trusted tools that give software development teams around the world visibility into end-to-end quality through test management and automation, API development lifecycle, and application stability, ensuring each software release is better than the last. Our award-winning tools include SwaggerHub, TestComplete, BugSnag, ReadyAPI, Zephyr, PactFlow, and Stoplight, among others. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft. With an active peer-to-peer community, we meet customers where they are to help make our technology-driven world a better place. SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve. Learn more at smartbear.com, or follow on LinkedIn, Twitter, or Facebook.

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Martech

Asimily Introduces a Partner Program for Its Channel Partners’ Success

Asimily | October 12, 2023

Asimily has introduced its channel partner initiative, 'Launch.' This innovative program is designed to equip global technology and service providers, security resellers, and managed service providers (MSPs) with the comprehensive resources required to offer Asimily's revenue-generating solutions to their clientele. The experienced security channel team at Asimily is supporting 'Launch,' with Peter Hancock, Vice President of Global Channel Sales and Strategic Partnerships, in charge. The program is specifically designed to bolster Asimily's channel-focused go-to-market approach. Peter Hancock said, The financial and reputational costs of data breaches and ransomware attacks via internet-connected devices and equipment are growing quickly. Our partner-friendly solutions enable security resellers, MSPs, and integrators to mitigate those risks, keep their clients from becoming the latest headline, and grow revenue with a program that is focused on making them successful. [Source – Globe Newswire] Asimily finds all internet-connected devices and equipment in different networks using data from the devices, algorithms, and already-set-up device profiles. So, the solution makes it easier to manage vulnerabilities in a structured way, speeds up the analysis of possible exploits, and automatically ranks threats to help with forensic incident response while keeping business operations running as smoothly as possible. Russell Feldman, Senior Vice President of Global Sales at Asimily, emphasized that IoT device fleets in organizations play a vital role, serving as critical assets on which employees and customers rely daily. He highlighted that Asimily's central mission is to protect these complex networks and data robustly. 'Launch' is instrumental to success in collaboration with growth partners worldwide. This new program is designed to provide the necessary scale and insights, offering innovative IoT security solutions that empower current and potential customers to address security threats consistently. About Asimily Asimily, a leader in risk management platforms, specializes in fortifying IoT devices across various sectors, including medical, diagnostic, life sciences, pharmaceutical, and enterprises. The company's core mission is to equip businesses with proactive, efficient, and easily accessible cybersecurity solutions, enabling them to safeguard their digital assets effectively. Asimily's offerings encompass a range of critical capabilities, including inventory and visibility, vulnerability mitigation, threat detection and incident response, and risk modeling.

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Spotlight

Los pagos son el último paso, pero también el más crucial, del proceso de comercio electrónico, y pueden ser el factor decisivo en la percepción de la experiencia del cliente. Informar a tus clientes que aceptas PayPal y mostrar el botón de PayPal Checkout en tu sitio puede ayudarte a aumentar la conversión. En este libro en bla

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